Report recognizes Covario’s strong SEO functionality, plus improved media, collaboration, and copywriting capabilities
SAN DIEGO, Oct. 31, 2012 – Covario, the leading independent search marketing agency, today announced it has been named a “Strong Performer” in “The Forrester Wave™: Search Marketing Agencies, Q4 2012” report by Forrester Research, Inc.
Covario was among a select group of just seven top search marketing agencies evaluated by Forrester Research with respect to their current offerings and strategies around search engine optimization and paid search management services, as well as digital marketing disciplines related to social media, mobile search, video, and content marketing.
The recently published report focuses on search agencies that largely serve enterprise clients in the U.S. and globally.
The Wave found that “Covario is well suited for marketers with complex sites who value a technology-centric search agency.” The report went on to state, “And we like the fact that Covario management is remodeling itself to better suit marketer sensitivities.”
In the 25-criteria evaluation, Forrester researched, analyzed, and compared agencies that have search marketing services at their cores. The Wave details Forrester’s findings about how well each agency provides search marketing fundamentals, while preparing marketers for a multiplatform future.
“Being selected as one of the only independent search agencies in the report is a distinct honor,” said Russ Mann, chief executive at Covario. “It’s great to see the positive comments regarding our improved paid search capabilities coupled with our well-established SEO strengths, which I attribute to our relentless passion for search and innovative content marketing strategies.”
Jeff Johnson, Covario’s co-managing director and senior vice president, also noted the agency’s strong client partnerships, saying “Covario has outstanding relationships with a number of global Fortune 500 clients, which we believe surely contributed to our inclusion in this year’s Wave. We have a high retention rate, including some clients that have been with us since the firm started six years ago.”
Covario is based in San Diego and has more than 200 team members worldwide. The privately-held search marketing firm has additional offices in Chicago, London, Tokyo, Singapore, Beijing, Toronto, and Sao Paulo. Clients include world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer goods. In 2011, Covario was also named by OMMA as the Search Agency of the Year.
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Covario is a leading provider of search engine optimization (SEO) and search engine marketing (SEM) agency services and management solutions. The firm was selected by OMMA as the 2011 Search Agency of the Year. It was among a handful of agencies to be included in both The Forrester Wave™: Search Marketing Agencies, Q4 2012 report and the Q1 2011 report. Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has more than 200 team members worldwide. It also has offices in Chicago, London, Beijing, Tokyo, Singapore, Toronto, and Sao Paulo. Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.