Steve Sjoblad was an original member of Fallon Worldwide, one of the world's preeminent creative advertising agencies, and he served as its President for eight years. While at Fallon, Steve guided global strategy and marketing programs in virtually every consumer and business-to-business category, working for such industry leaders as Coca-Cola, FedEx, The Lee Apparel Company, Northwest Airlines, Ralston Purina, Nikon, Philips/Magnavox, The National Basketball Association, The Washington Post, and Black & Decker.

Most recently, Steve was the interim CMO of Charter Communications, one of the country's largest cable TV providers. Previously, he was with Fair Isaac Corporation (NYSE:FIC), a creative analytics firm, where he instituted and ran their Global Consumer Services business, renovated their Marketing Services business into a Precision Marketing offering, and served as Fair Isaac's CMO. Additionally, Steve currently serves on the Boards of Schwan's Foods, an international food concern, and Intertox, a neurotoxicology company.