Gary Savoy is currently the Digital Advertising Competency Lead for BusinessEdge Solutions, an IT Consulting firm. He brings over 21 years of experience in traditional and interactive advertising. He has developed, planned, and implemented advertising sales strategies covering a broad range of media including broadcast, print, directory, search marketing, rich media, video, behavioral and contextual targeting.

Gary has spent the last 13 years in interactive and search marketing for industry leading firms, aQuantive and Google, most recently serving as a Director for aQuantive's DRIVE performance media, a premium on-line advertising network focused on sophisticated behavioral targeting solutions. Prior to joining aQuantive, Gary launched the Global Consumer Packaged Goods (CPG) vertical for Google where he worked with leading brand marketers such as P&G and Kraft developing products and strategies to capitalize on Google's global reach. While at Google, Gary also worked in the M&A group to identify potential acquisition targets focused on increasing product offerings for CPG advertisers, which delivered results 400% above projected goals and secured crucial brands as clients necessary for effective Wall Street acceptance during the pre- and post-IPO period. In prior roles, he has held sales and marketing positions for several other media companies including Hispanic Broadcasting, Interep National Radio Sales and NYNEX directories.

Gary holds a BA in Communications from the State University of New York, College at New Paltz.