Combining Covario Paid Search Insight (PSI) with the company’s Social Media Insight (SMI), Display Ad Insight (DAI) and/or Organic Search Insight (OSI) software solutions creates the beginning of the CMO Dashboard, and allows advertisers to leverage their existing systems and get complete visibility into the performance of all online media spending.

Why Should An Advertiser Use Paid Search Insight (PSI) software?

• On-Demand Reporting: Provides on-demand, comprehensive and detailed reporting with clear and actionable reports for PPC search campaign owners
• PPC Analysis: Allows for accurate, objective analysis of keyword performance across products, business units and countries
• Robust Integration: Aggregates and normalizes data provided by search engines, analytics packages and other sources
• ROI Focused: Optimizes search engines, campaigns and keywords to improve online conversions and assist in calculating ROI of paid search assets
• Keyword Management: Prevent internal keyword competition, reducing unnecessary spend
• Budget Management: Analyzes incremental traffic potential and predicts budget requirements. Tracks budgets across campaigns and business units globally
• Agency Management: Allows for improved governance of agency performance as it relates to paid search

Customer Testimonial

"Covario [Paid Search Insight] has proven to be a critical analysis tool in evaluating and optimizing our search marketing program. It has provided us with the insight to know which campaigns, keywords and search engines are meeting our objectives."

— Sr. Vice President Research, iVillage, Inc.