Keeping users engaged is critical to conversion.
To better understand how visitors experience site interaction, our Marketing Analytics and Insights group (MAI) defines KPIs and puts a program together to continuously monitor and optimize performance, and maximize conversion.
Awareness, Engagement and Conversation
Post analysis of web data, we recommend actions to enhance the user experience in three key areas: awareness, engagement, and conversion. To understand user behavior and traffic patterns, we analyze data to locate drop-off points that are hindering the user experience, and consequently, your business.