Empowering Brands Through Social
To successfully engage with consumers, content needs to resonate with those readers. We identify how to best approach new audiences and empower brands to unlock the power of search through the social web.
The Human Web
One tactic is to emphasize the human web. The web is evolving to serve the individual, and search engines favor websites that focus on the human experience. Smart brands are capitalizing by capturing social signals of relevancy and appealing to broader audiences than direct sales.
The Covario Difference
Search engines are charged with providing freshness, diversity, and human-intuitive value. On behalf of our brands, we engage bloggers and social influencers that know how to craft, and distribute, viral-prone, micro-targeted messages.