No media channel is an island. Study after study has shown that changes in one media tactic have impact on results in other media programs. For large advertisers, trying to gather the data necessary to understand these interrelationships is hard enough — coordinating data from multiple channels, multiple systems, multiple agencies — but then trying to analyze it and take action is impossible.

Covario’s Cross Media Optimization Dashboard, or CMO Dashboard, consolidates the data from the various media channels used by advertisers into a single data warehouse — leveraging our proprietary data management system the Marketing Action Platform. The dashboard allows for cross media reporting, done on demand, and drives the analysis of attribution models, media interaction models, and planning models.

Covario Display Advertising Insight™
Covario Display Advertising Insight (DAI) software, which is part of the CMO Dashboard, is the first SaaS (Software as a Service) product designed specifically for large advertisers, as well as their agencies. The software allows advertisers to manage the financial performance of their online display media spending on a global basis.

Covario Paid Search Insight™
Covario™ Paid Search Insight (PSI) software, which is part of the CMO Dashboard, allows large advertisers to optimize paid search advertising campaigns across search engines, business units, languages, geographies and target audiences.

Covario Social Media Insight™
Covario’s Social Media Insight (SMI) is our latest reporting software solution that’s part of our CMO Dashboard, and another key element in expanding the transparency and influence of marketing and media programs for advertisers.