Thursday, 29 July 2010
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PPC Agency Services
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Covario offers in-house PPC Agency Services. Our PPC Agency staff utilizes our PSI software, which helps large advertisers deploy the most sophisticated process and best practices for managing the search “buying funnel.” Furthermore, it is based on our success, as we currently manage over $100M in paid search media buys for our clients on a global basis. And our system currently measures the effectiveness of $250M in PPC spend.

The PPC Agency staff works closely with large advertisers to understand business objectives, target audiences and the competitive environment to create a comprehensive, tailored paid search program. Our process is proven, data-driven, transparent and technology-enabled, which allows our team and our client’s team to focus on the areas that “move the needle”.

Covario’s Paid Search Advertising (PPC) Agency Services include:

  • Business case development
  • Creative analysis
  • Keyword research
  • Campaign performance optimization
  • Conversion optimization
  • Preferred Landing Page (PLP) development
  • Forecast and budget management
  • ROI tracking and analysis
  • Campaign localization
  • Media buying
  • A/B and multi variate testing
  • Reporting and analytics
  • Competitive analysis
  • Landing Page management
  • Mobile campaigns

Managing PPC in-house? Have an Agency? Need a Software Option only?

Read more – Paid Search Insight (PSI)

A New Agency Concept. Covario combines technology and expert PPC agency services to drive the most efficient and cost-effective PPC management strategies available in the market.

  • Expertise. Covario’ PPC Agency comprises proven PPC expertise with professionals experienced in business strategy, search engine optimization, display advertising, social media, analytics, and traditional marketing and advertising.
  • Automation. Whether a PPC program is managed in-house or through an agency, Covario™ Paid Search Insight (PSI) software automates the time-consuming, resource-intensive aspects of PPC advertising. This allows marketers to focus on the high impact areas that “move the needle” and generate value for the organization.
  • Global. The Covario PPC Team services large advertisers on a global scale, maximizing PPC across multiple company websites around the world.