Thursday, 29 July 2010
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What We Do
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Covario is the source of truth on digital marketing and advertising performance. We provide the world's largest advertisers with online marketing analytic software and search marketing services to help them:

  • Understand how their advertising programs are performing
  • Secure data-driven, objective feedback on the performance of their creative based on the voice of the customer, and
  • Determine and execute strategies to improve their advertising performance

 

CMO Dashboard / Reporting Software

Covario Organic Search Insight™

Covario Display Ad Insight™

Automates the auditing, data aggregation and analysis components of the Search Engine Optimization (SEO) process to allow advertisers to focus on strategy, change management and copywriting — areas that require marketing expertise.

Covario’s Display Ad Insight, part of the CMO dashboard, automates the aggregation of data across publisher, creative, campaigns, geographies and business units on a global basis. Coupling Display Ad Insight (DAI) software with other Covario Reporting Software allows advertisers to analyze the performance of their display ad programs along side their social media, paid search and organic search programs and identify opportunities for improved brand presence and optimization across media.

Covario Paid Search Insight™

Covario Social Media Insight™

Covario’s Paid Search Insight, part of the CMO Dashboard, automates the aggregation of data across search engines, campaigns, budgets, and geographies to allow advertisers and their agencies to increase efficiency, lower operating costs and improve the return on investment (ROI) of paid search and Pay Per Click (PPC) advertising. Coupling Paid Search Insight (PSI) software with other Covario Reporting Software allows advertisers to analyze the performance of their paid search programs along side their display ad, social media and organic search programs and identify opportunities for improved brand presence and optimization across media.

Covario’s Social Media Insight, part of the CMO Dashboard, automates and consolidates monitoring of Social Media Networks (i.e.: Facebook, Twitter, and blogs) to allow advertisers to measure the impact of paid media on social media, measure the effective advertising value of social media, and understand how to impact their social media ecosystem.. Coupling Social Media Insight (SMI) software with other Covario Reporting Software allows advertisers to analyze the performance of their social media programs along side their display ad, paid search, and organic search programs and identify opportunities for improved brand presence and optimization across media.

 

Deployment Software

Covario Organic Search Optimizer™

Covario Mobile Site Optimizer™

A “performance based” “always optimal” SEO management platform that empowers a large advertiser to quickly and reliably drive the effectiveness of organic search programs.

A “performance based” “always optimal” SEO management platform that empowers a large advertiser to quickly and reliably build mobile websites and manage mobile SEO.

 

Agency Services

Search Engine Optimization (SEO) Services Agency

Pay-Per-Click (PPC) Services Agency

Covario’s in-house SEO Service agency team employs our proprietary automated, data-driven technology to create and execute innovative, competitive and results-driven Search Engine Optimization (SEO) programs for large advertisers.

Covario’s in-house PPC Service agency offers extensive professional consultation and PPC agency services to help large advertisers identify opportunities, increase their performance and improve the return on ad spend (ROAS) for their paid search advertising program.