November 18 – Search and the Customer Journey. Connecting the dots of Purchase Intent

Date: Tuesday, November 18
Time: 1:00 PM EST / 10:00 AM

In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities” for both the benefit of the advertiser and the end customer? Join the experts at Covario and Kenshoo in this webcast discussion of the latest trends in paid media campaigns, the importance of search across the complete customer journey, proper message sequencing, and what we all strive for, the holy grail of attribution.

You will hear Covario client case studies and learn about:

  • Recent developments in the paid search engine landscape
  • Building a case for awareness campaigns in an ROI world
  • How technology both saves time and improves performance when dealing with online customers
  • How Covario client’s have found success with a full lifecycle approach

November 6 – What is the Economic Impact of SEO Media Services

Date: Thursday, November 6
Time: 1:00 PM EST / 10:00 AM

Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns take off from average to a very valuable investment – especially when compared to other online media strategies. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEO and earned media services contract?

LIVE on this webcast, Forrester TEI (Total Economic Impact™ )Project Director Dean Davison will walk you through the financial impact of Covario SEO, content marketing and other earned media services for this global technology leader. Dean will explain the financial model and framework so you will be able to estimate your personal Total Economic Impacts using techniques shown in this case study.

To complement the TEI case study’s findings, Forrester Principal Analyst and search marketing authority Shar VanBoskirk, will kick-off the webinar with a high-level view of digital marketing trends. Shar will share her perspective on the overall search and content marketing space as it relates to the important role of earned media strategies. To help answer your questions, Shar and Dean will be joined by Collin Cornwell, vice president of global client strategy at Covario, who works closely with the client profiled in the TEI study.

Attend this webcast and learn:

  • The latest global trends in SEO, content marketing and earned media strategies
  • A financial model and framework to estimate your TEI
  • TEI from a totally independent case study conducted by experts at Forrester
  • How to build internal organizational support and governance for global earned media campaign

October 23 – What You Need to Include in Your 2015 Search Marketing Plan

Date: October 23, 2014
Time: 1:00pm ET/10:00am PT

It’s that time to start planning for 2015. Over the past year, there have been many search updates that have impacted paid or organic search projects. In this webcast, Covario’s SEO and paid media experts, as well as the company’s CEO, will discuss search engine trends, updates and what type of search projects you should include in your 2015 plan.

Attend this webcast and learn:

  • Domestic and international search engine trends in organic search and paid media
  • Which 2015 search projects you should make a high priority
  • Insights on the future of search in 2015

If you are starting to map out projects for 2015 and want to get more insight on industry trends and specific projects to include, this is a webinar for you.

Cassandra Gucwa, SEO Strategist, Covario
Chris Gibbons, Director of Paid Media Services, Covario
Mike Gullaksen, Co-Chief Executive Officer, Covario


July 23, 2014How to Adapt to the Changing Landscape of Keyword Searches

June 24, 20142014 Trends and Opportunities in Multicultural and International Search
April 29, 2014Understanding Search Analytics: Making Better Data Driven Decisions
Dec 10, 2013SEO for Hispanic Markets: Optimize for Opportunity in 2014
Nov 14, 2013Authoring Your Way to the Semantic Web 3.0
Sep 19, 2013Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling
June 20, 2013Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
May 20, 2013Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement
Feb 28, 2013What is the economic impact of SEM services? Is it worth it?
Dec 11, 2013Search Synergy: Maximizing Your Online Shelf Space
Nov 8, 2012Search Delivered Smarter: Creating Synergy with SEO and PPC Integration
Oct 25, 2012Search Delivered Smarter: Link Assets and Link Liabilities
Sep 20, 2012Google’s Recent Algorithm Changes
May 17, 2012Big Brands, Big Solutions, Big Results: B2C Search and Social Strategies