December 9 – How to Test your Search Marketing Campaign to Increase ROI

Date: Tuesday, December 9, 2014
Time: 1:00 PM EST / 10:00 AM
In 2014, it is almost unheard of not to have a search marketing program, but a surprisingly small number of companies actually formalize the testing of their program.  With rising CPCs and increasing competition, marketers are working harder than ever to maximize their budget, and without formalized testing they often leave conversions on the table. Attend this webinar and learn how to influence your ROI with search marketing testing to make the most out of your impression share.

Topics to be covered include:

  • Test Plan Development
  • Ad copy Testing
  • Landing Page Testing
  • UX and Marketing Insights
  • Cross Channel Learnings
  • Search Test Budgets

November 18 – Search and the Customer Journey. Connecting the dots of Purchase Intent

Date: Tuesday, November 18
Time: 1:00 PM EST / 10:00 AM

In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities” for both the benefit of the advertiser and the end customer? Join the experts at Covario and Kenshoo in this webcast discussion of the latest trends in paid media campaigns, the importance of search across the complete customer journey, proper message sequencing, and what we all strive for, the holy grail of attribution.

You will hear Covario client case studies and learn about:

  • Recent developments in the paid search engine landscape
  • Building a case for awareness campaigns in an ROI world
  • How technology both saves time and improves performance when dealing with online customers
  • How Covario client’s have found success with a full lifecycle approach


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