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December 9 – How to Test your Search Marketing Campaign to Increase ROI

Date: Tuesday, December 9, 2014
Time: 1:00 PM EST / 10:00 AM
In 2014, it is almost unheard of not to have a search marketing program, but a surprisingly small number of companies actually formalize the testing of their program.  With rising CPCs and increasing competition, marketers are working harder than ever to maximize their budget, and without formalized testing they often leave conversions on the table. Attend this webinar and learn how to influence your ROI with search marketing testing to make the most out of your impression share.

Topics to be covered include:

  • Test Plan Development
  • Ad copy Testing
  • Landing Page Testing
  • UX and Marketing Insights
  • Cross Channel Learnings
  • Search Test Budgets
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November 18 – Search and the Customer Journey. Connecting the dots of Purchase Intent

Date: Tuesday, November 18
Time: 1:00 PM EST / 10:00 AM

In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities” for both the benefit of the advertiser and the end customer? Join the experts at Covario and Kenshoo in this webcast discussion of the latest trends in paid media campaigns, the importance of search across the complete customer journey, proper message sequencing, and what we all strive for, the holy grail of attribution.

You will hear Covario client case studies and learn about:

  • Recent developments in the paid search engine landscape
  • Building a case for awareness campaigns in an ROI world
  • How technology both saves time and improves performance when dealing with online customers
  • How Covario client’s have found success with a full lifecycle approach

WEBINAR ARCHIVE

DATETOPICDETAILS
Nov 13, 20147 Villians Terrorizing Your Creative Agency and How to Thwart Them
Nov 6, 2014What is the Economic Impact of SEO Media Services
Oct 23, 2014What You Need to Include in Your 2015 Search Marketing Plan
July 23, 2014How to Adapt to the Changing Landscape of Keyword Searches

June 24, 20142014 Trends and Opportunities in Multicultural and International Search
April 29, 2014Understanding Search Analytics: Making Better Data Driven Decisions
Dec 10, 2013SEO for Hispanic Markets: Optimize for Opportunity in 2014
Nov 14, 2013Authoring Your Way to the Semantic Web 3.0
Sep 19, 2013Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling
June 20, 2013Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
May 20, 2013Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement
Feb 28, 2013What is the economic impact of SEM services? Is it worth it?
Dec 11, 2013Search Synergy: Maximizing Your Online Shelf Space
Nov 8, 2012Search Delivered Smarter: Creating Synergy with SEO and PPC Integration
Oct 25, 2012Search Delivered Smarter: Link Assets and Link Liabilities
Sep 20, 2012Google’s Recent Algorithm Changes
May 17, 2012Big Brands, Big Solutions, Big Results: B2C Search and Social Strategies