PPC & Social Media Optimization Agency


Covario’s proven Paid Search & Social Media Agency works closely with large advertisers to understand business objectives, target audiences and the competitive environment to create comprehensive, tailored programs to drive PPC management. Our paid search agency’s process is proven, data-driven and transparent. Our social media agency’s processes are innovative and leverage metrics that are germane to social media’s unique abilities to inspire and capture the voice of the customer. Our technology-enabled PPC management and social media management solutions allow our team and our clients’ teams to focus on areas that “move the needle.”

Watch Craig Macdonald, CMO of Covario, talk about leveraging the voice of the customer to increase search ROI.

“Covario is very focused around metrics. The software drives this metrics-orientation. But fundamentally we were a very early customer because of faith in the people running the day-to-day business, which is also my business.”


- Gary Milner, Global Marketing Director of Lenovo

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PPC & SMO Services

  • Business case development
  • Keyword research
  • Reporting and analytics
  • Competitive analysis
  • Social media ad buying
  • Campaign localization
  • A/B and multi-variate testing
  • Landing Page development
  • Mobile campaigns
  • Conversion optimization
  • ROI tracking and analysis
  • Forecast and budget management