Unique to Covario’s cross-media optimization solution, we are able to integrate social media data on brand awareness and brand sentiment, allowing advertisers to see how media is driving the social network for each of their brands.
Our media mix optimization solution is comprised of four products that together represent the only platform that allows advertisers to see how online and offline media drive ROI and how paid and earned media drive value.
Broadcast Media Insight™
Covario’s Broadcast Media Insight solution integrates data from the key financial systems used to place TV, Radio, Print, and Out of Home advertising with ratings data to provide a complete view into the performance of this important channel. The system allows users to see overall financial performance, then drill down to see performance by publisher, by program, by creative. The system is used by advertisers and their agencies to improve planning, optimization, and communication on the ROI of advertising.
Display Ad Insight™
Covario’s Display Ad Insight solution provides advertisers with global visibility into the performance of their display advertisements wherever they appear – on publisher sites, on mobile devices, on videos. Display Ad Insight integrates data from the ad servers, ad exchanges, DSPs regarding placements – as well as from 3rd-party publishers – and shows how consumers interact with the brand on the brand website. The system is used by advertisers and their agencies to improve planning, optimization, reporting and communication on the ROI of display advertising.
Social Media Insight™
Covario’s Social Media Insight solution provides a unique view into social media data by putting it in the context of paid media programs. The system shows how changes in paid media strategies drive changes in brand mentions, brand impressions, and brand sentiment and provides a “financial impact” analysis of how social media is driving brand affinity. The system is used by advertisers and their agencies to communicate the impact of paid media and social media on driving ROI.
Paid Search Insight™
Covario’s Paid Search Insight solution provides advertisers with global visibility into the performance of their paid search advertising programs. Paid Search Insight integrates data from search engines globally, as well as onsite behavior to provide keyword-level, campaign-level, business unit and geographic analytics on paid search effectiveness. The system is used by advertisers and their agencies to improve planning, optimization, reporting, and communication on the ROI of paid search.
