|  Procter & Gamble (P&G), a company with one of the strongest portfolios of trusted, quality, leadership brands, is looking to increase its digital presence through natural search. More and more customers are going online to look for product information and it is critical for the company to be easily found to help meet the demands of those searching for more information. SEO efforts across the organization’s hundreds of brands are not coordinated. Brands work with different agencies for optimization improvements and efforts are duplicated across sites resulting... Read the full Case Study
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|  Cabela’s, one of the most well-known outdoor brands, has a selection of more than 200,000 distinct SKUs (‘stock keeping unit’ used to identify particular products for the outdoor enthusiast). The company has grown into one of the top retailers in the very competitive outdoor outfitter space through an approach of staying true to a precisely defined brand while selling nearly every product under the sun that fits their brand essence. Cabela’s leverages their loyal customer base and harnesses their strong brand recognition online so successfully that the company has become one of the top-50... Read Full Case Study
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|  Intel, the world’s largest maker of semiconductors and one of the top brands in the high-tech sector, launched a global campaign called ‘Sponsors of Tomorrow’ to re-position the consumer’s brand association from one that focused on fast and scalable processors to one that expanded to all technologies powering consumer experience. Not just in personal computers, but also video games, mobile phones, HDTV, automobiles — anywhere computing power is integral in enhancing... Download Full Case Study
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