Paid Search Insight

Covario™ Paid Search Insight is an Interactive Marketing Analytics (IMA) solution that allows large organizations to optimize paid search advertising campaigns across search engines, business units, languages, geographies and target audiences.


Covario [Paid Search Insight] has proven to be a critical analysis tool in evaluating and optimizing our search marketing program. It has provided us with the insight to know which campaigns, keywords and search engines are meeting our objectives."

— Sr. Vice President Research, iVillage, Inc.

Benefits

  • Increase ROI

    by optimizing for search engines, campaigns and keywords.

  • Reduce unnecessary spend

    by managing internal keyword competition.

  • Improve online conversions

    and calculate ROI of paid search assets.

  • Plus all the benefits of the
    Covario Marketing Action Platform

Covario Paid Search Insight Features

  • Missed Opportunity Matrix

    Analyzes incremental traffic potential and predicts budget requirements.

  • Forecast and Budget Management

    Tracks budgets across campaigns and business units.

  • Campaign Summaries

    Provides comprehensive details with clear and actionable reports for campaign owners.

  • Robust Integration

    Aggregates and normalizes data provided by search engines, analytics packages and other sources.