As marketing channel proliferate, interactive marketing budgets expand, and interactive capabilities start to infuse even traditional channels, the need for better accountability and simpler processes will become the imperative."

— Suresh Vittal, Forrester Research, October 2007

a holistic view of Online Interactive marketing Effectiveness

Advanced Analytics
Optimize program performance and ROI across multiple media channels

Multi-level Reporting
Provide actionable information to practioners, executives and agencies

Robust Integration
Leverage existing data from search engines and web analytics packages

Software-as-a-Service
Maximize time to value and eliminate support costs

Interactive Marketing Analytics powered by the Covario Marketing Action Platform

Leveraging a Software-as-a-Service platform, Covario's Interactive Marketing Analytics solutions provide advanced analytics, multi-level reporting and robust integration with major search engines and web analytics packages.

With Covario Interactive Marketing Analytics solutions, corporate marketers, executives and their agencies make informed decisions regarding budget, media mix, messaging, conversions and online strategy.