Attribution versus Contribution

Date: Thursday, May 29th
Time: 10 am PDT
Location: Your office via Internet and phone

Michael Bridges, vice president of Client Services at Covario, discusses the challenges and benefits of tracking and measuring cross-campaign conversions. This session includes a detailed case study of the multiple campaigns, their metrics and the ancillary impact and uplift to "unrelated" campaigns.

Dan Quinn, Manager of Global eBusiness at Research In Motion, joins the session to discuss how RIM has been able to track, measure and leverage this “influence factor” to increase conversions, improve messaging and impact ROI across many campaigns.

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