Understanding Sources of Referral: Searcher Behavior for Consumer Electronics Retailers

This session discusses the Quality-of-Visitor from search engines versus direct traffic and other referral traffic with regard to consumer electronics; as well as which search engines drive the most qualified traffic for consumer electronics, ad CTRs, latency, and conversion rates. The Nielsen MegaView Search, the MegaPanel-based custom analysis, as well as MegaPanel-based Referral Reporting are also discussed in this session.

Key topics include:

  • Understanding the search behaviors for Consumer Electronics buyers
  • Managing media channels by conversion and ROI
  • Optimizing Quality of Visitor by referrer
TO DOWNLOAD PODCAST, PLEASE COMPLETE & SUBMIT FORM BELOW
Primary Contact
First Name:*    Last Name:* 
Title:*      
Phone:*   Fax:
Email:*      
Your Company Information
Company Name:*    Web Site:
Address:*   City:*
State / Province:*   Postal Code:*
Country:      
Comments