A Program Management Approach to Natural Search
Director of search for DoubleClick Performics, Jeff Lomax and vice president of Product Management & Marketing, Craig Macdonald will discuss strategies for managing natural search optimization using a program management approach.
Key topics include:
- Qualifying your traffic
- Aligning user experience with program objectives
- Escaping the fragmented world of NSO tools
TO DOWNLOAD PODCAST, PLEASE COMPLETE & SUBMIT FORM BELOW
