Measuring the Value of Search Marketing in Complex Business Environments

This session provides an overview of search engine marketing value models. These models provide global organizations with a mechanism to quanitfy and optimize the ROI of paid search advertising. Key topics include understanding the complexities and elements involved in measuring search marketing ROI, developing search marketing value models for non-ecommerce websites, and best practices for measuring search marketing in B2B, channel- and media-driven organizations.

Key topics include:

  • Understanding search engine marketing value models
  • Measuring search marketing ROI
  • Employing search marketing best practices for B2B and channel-driven organizations
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