The Measurable Impact of Search Engine Optimization

VP of Product Management & Marketing, Craig Macdonald will discuss research on how large advertisers are monetizing their efforts in SEO, the algorithms from various search engines and the how they operate differently, as well as an SEO study that looks at how some large advertisers have changed their sites within this past year and how the search engines had reacted to the site changes.

Key topics include:

  • How large advertisers are monetizing SEO
  • Understanding which SEO factors have the most impact on ranking
  • The importance of having a process to improve and maintain SEO ranking on "gold words"
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