Covario Web Seminar Series 2009
Download Podcast:
Recessionary Math for Marketers
How to leverage the positive synergies of digital advertising
Date: Thursday, March 19th
Time: 10 AM PDT / 1 PM PDT
Place: Your office (via phone & Internet)
Presented by industry experts Craig Macdonald and Dema Zlotin, this accelerated program is designed especially for large advertisers looking to increase efficiencies and drive incremental ROI from digital marketing programs. Course topics covered in this accelerated session include:
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Prerequisite:
Strong desire to increase online advertising ROAS.
About Covario
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive advertising and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel.
About the Instructors
Craig Macdonald, Chief Marketing Officer
Craig Macdonald, senior vice president and chief marketing officer, is responsible for the strategic direction, development and marketing of the Covario™ portfolio of solutions.
Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard’s OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.
Craig earned an MBA from New York University’s Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.
Dema Zlotin, Founder & Vice President of Strategic Services
Dema Zlotin, founder and vice president of strategic services, is responsible for strategic alliances and the development of new markets. In this role, Dema works with large customers to leverage technology to improve overall ROI through the improvement of interactive marketing processes.
Previously, Dema was president and co-founder of Silicon Space, Inc., a provider of custom, web-based enterprise software solutions for commercial and federal organizations. Dema’s professional history includes positions with Anderson Consulting and Price Waterhouse.
A member of the CMO Council, Dema has been the recipient of several prestigious awards and nominations including E&Y's Entrepreneur of the Year and the Starcom award, and he is a Jr. Fellow at the San Diego Supercomputer Center. Dema earned his computer science degree from the University of California, San Diego.