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Covario Podcasts & Webinar Archive
Covario webinars and podcasts feature industry leaders discussing relevant topics in interactive marketing analytics, search marketing strategies and trends in online advertising.
| March, 2008 | A Program Management Approach to Natural Search | Download |
Director of Search for DoubleClick Performics, Jeff Lomax and vice president of Product Management & Marketing, Craig Macdonald will discuss strategies for managing natural search optimization using a program management approach. Key topics include:
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| March, 2008 | The Measurable Impact of Search Engine Optimization | Download |
Vice president of Product Management & Marketing, Craig Macdonald will discuss research on how large advertisers are seen monetizing their efforts in SEO, the algorithms from various search engines and the how they operate differently, as well as an SEO study that looks at how some large advertisers have changed their sites within this past year and how the search engines had reacted to the site changes. Key topics include:
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| November, 2007 | Centralized Search Marketing: A Programmatic Approach to Success | Download |
Senior director of Search Strategy, Martin Laetsch will discuss the benefits of centralizing search in large enterprises, Search Marketing Program Office organization structures that work and proven best practices in reporting and optimization.
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| November, 2007 | Understanding Sources of Referral: Searcher Behavior for
Consumer Electronics Retailers |
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| This session discusses the Quality-of-Visitor from search engines versus direct traffic and other referral traffic with regard to consumer electronics; as well as which search engines drive the most qualified traffic for consumer electronics, ad CTRs, latency, and conversion rates. The Nielsen MegaView Search, the MegaPanel-based custom analysis, as well as MegaPanel-based Referral Reporting are also discussed in this session. | ||
| July, 2007 | Best Practices for Search Marketing Planning and Execution |
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| This session discusses the continual growth of competition for high-performing search terms within the industry, as well as the understanding of current competitive performance being essential to success. Key topics include best practices for keyword expansion in order to drive additional traffic and conversions, determining share of traffic, the optimizing of Gold Word Performance for both Paid and Organic search, and how to measure the overall market potential for paid search activities. | ||
| May, 2007 | Measuring the Value of Search Marketing in Complex Business Environments |
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| This session provides an overview of search engine marketing value models. These models provide global organizations with a mechanism to quanitfy and optimize the ROI of paid search advertising. Key topics include understanding the complexities and elements involved in measuring search marketing ROI, developing search marketing value models for non-ecommerce websites, and best practices for measuring search marketing in B2B, channel- and media-driven organizations. | ||
| April, 2007 | Best Practices in Global Search Marketing |
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| This session focuses on the importance of search marketing to global marketing efforts and initiatives. Key topics include critical search marketing trends in Asia/Pacific, EMEA and Latin America, tactics and methodologies for succeeding in global search marketing and best practices for managing global search marketing. | ||
| March, 2007 | Enterprise-scale SEO: How to Operationalize Search Engine Optimization |
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| Search engine marketing can be an extremely complex endeavor — especially when it must involve numerous domains and thousands of keywords across multiple search engines, languages and geographies. This session will provide strategies and tactics to help you create and operational roadmap for organic search engine optimization. | ||
| February, 2007 | Why Every CEO Needs to Know About Search |
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| Search marketing is now on the radar — of your CEO and many Wall Street analysts. This session discusses which metrics and measurements of search and interactive marketing matter to high level executives and how some forward-thinking organizations have used search engine marketing to positively impact the bottom line. | ||
| November, 2006 | Maximize SEO Results & ROI by Leveraging IT |
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| This session features highlights from the latest CMO survey conducted by Gartner and insights from Gartner senior analyst, Andrew Frank. Designed specifically for corporate search managers within large global enterprises. | ||