MONTHLY IMPRESSIONS SERVED
MONTHLY VISITORS DELIVERED
NET PROMOTER SCORE
MONTHLY IMPRESSIONS SERVED
MONTHLY VISITORS DELIVERED
NET PROMOTER SCORE
We create and execute award-winning, customer acquisition and engagement campaigns through search, social media and content marketing strategies.
Nearly 60% of consumers start their purchase journey using a search engine.
The core strength of our organic search offering is in the talented people we have assembled across the globe. Our team of international and domestic SEO experts utilize their experience, dedication, and passion for search to produce online strategies that exceed our clients’ expectations in such areas as:
Covario has the expertise and global reach to help brands improve their search share of voice.
Google makes between 500 to 600 algorithm changes each year.
Our team is deeply involved in providing thought-provoking insights and perspectives on many of the web’s most popular search and digital marketing publications. We are constantly speaking at events, hosting webinars, and posting to our own blog. While the search result pages are continuously evolving, our approach to optimization has remained the same. We help our clients succeed because we execute sustainable strategies that focus on one thing, the user.
Many organizations struggle to obtain valuable insights due to the tremendous amount of data noise that is increasing at an exponential rate. Our analytics and research team strives to research, isolate, and solve the key business performance questions that our clients need to gain competitive advantages, increase traffic and sales volume, and optimize the user experience.
Our analytics and research offerings bookend everything we do, helping us better understand the opportunity. They ensure we are speaking to our clients’ potential customers in the right language, while quantifying the results we are paid to deliver.
We provide observation and recommendation level support. We also help organizations optimize and monetize through contextual evaluations of data. This is accomplished by identifying phenomenological events, patterns, trends, and anomalies through descriptive, predictive, prescriptive, and diagnostic analysis. Ultimately, it’s all about telling a compelling data-driven story, telling that story correctly, and telling that story right now.
Our goal is optimal financial return on your digital advertising investment.
Covario Creative Services offers award-winning expertise in UX design, content strategy, and analytics. And we bring it all to another level through conversion optimization and testing. We don’t just design and test landing pages. We build targeted, data-driven, digital experiences. And we provide tangible ROI through ongoing structured testing and optimization programs. Our designs are not only exciting and engaging, they are effective – we provide lift in conversion rates that impact your bottom line. And we will prove it through A/B and multivariate testing .
Targeting different marketing messages to the right consumer is key to any marketer’s approach. At Covario we use something we like to call the “messaging alignment” model, founded upon the search-marketing tenet that keywords, ad creative and landing page content must align with one another to drive consistency and target effectively. Persona development, purchase funnel targeting, and ongoing landing page optimization with A/B and multivariate testing (MVT) are the primary steps that we take to establish this model.
The short-term goal of any landing page test is to provide lift in a page’s conversion rate. Testing helps develop and hone hypotheses about which content to use for specific marketing challenges; once validated through testing, winning content, page layouts and creative components can then be leveraged to provide lift to other landing pages. The long-term goals of a testing and conversion optimization program are to increase revenue through consistent improvements in page performance, as well as to provide a means to inform and validate hypotheses around audience segments and buyer personas.
Covario’s integrated paid media approach is aimed at achieving synergy with cross-device and cross-platform marketing strategies. We ensure that our clients’ ads are in the right place, at the right time with the right message, while our best-of-breed technologies enable us to efficiently scale single market and global programs.
Our paid search programs have earned recognition from IAB MIXX, OMMA MediaPost, Forrester Research, Search Engine Watch, Search Marketing Now, and ad:tech. We employ a proven, integrated process that gets into the mind of consumers and identifies the most profitable strategies, which regularly surpass ROI/ROAS goals and expand market share.
Our partnerships with premier DSPs and publishers enable real-time decision-making based on audience data for every ad impression. We use programmatic buying to consolidate re-targeting efforts, expand to behavioral performance-based targeting, and get in front of the right consumer across any device, channel or platform.
Covario’s team of paid media professionals is trained to develop a customized, integrated plan that optimizes performance and builds a solid foundation for lasting growth.
Content marketing is the creation, syndication, sharing, and promotion of online content for the purpose of building brand presence and awareness, engaging current and potential consumer bases, and cultivating and shaping brand perception. Consumers today use content to help guide them through all stages of the buying cycle and content can have tremendous influence over their decision-making. Content produced by brands, industry experts, social influencers, and others serve different purposes and is used by consumers in different ways along their purchase journey.
Today’s savvy consumers access a greater number of media outlets for different types and styles of content and do so with different intentions. Sometimes, they just want to be entertained by watching a funny cat video on Vine or YouTube. Or, they may be browsing online and an interactive infographic from Mashable about how bitcoin works catches their attention. Other times, consumers may want to read in-depth articles from USA Today to help them choose a healthcare provider.
Covario’s content team helps break down the various needs and intentions that may lead potential customers to the brands that we work with. Content creation is designed around meeting a physical and/or psychological need to align the brand’s services and products with the appropriate content solution. We also help clients analyze and identify the most effective distribution channels to amply message and target audience reach, garner engagement, and ultimately drive qualified traffic to help increase conversions.
We deliver value to our clients’ social media programs by integrating them with search and content marketing strategies. We also integrate paid, earned and owned social media strategies, while also deploying both proprietary and third-party influencer outreach and activation technology solutions. We have a team of global experts in every area of social media, search and content marketing who collaborate across disciplines and geographies, keeping our clients on the bleeding edge of social engagement and innovation.
We build programs and produce measureable results that don’t just push marketing messages across social, but also drive objectives that support:
Building real relationships with brand influencers, key consumers and targeted prospects is a key component at every stage in the customer journey from the top of the funnel to post-conversion. While keeping authentic consumer relationships paramount, we also take a very sophisticated, data driven approach to influencer identification and outreach.
We help our clients to identify social media opportunities and execute programs globally. Our international team help our clients succeed on emerging social platforms, channels and networks all over the world.
Additionally, we partner with our clients to measure the impact, quantify the ROI, and prove the value of their social initiatives integrated as part of a holistic digital marketing strategy.