iREP Announces that it has chosen Covario Marketing Action Platform™, including Paid Search Insight™ and Organic Search Insight™, for advanced search advertising (SEM and SEO) reporting and analytics
iREP completes its search for the most robust combined SEM and SEO platform for global marketers
Tokyo, Japan and San Diego, CA (January 25, 2010) – iREP, one of Japan's largest search marketing agencies, has selected Covario’s Marketing Action Platform, including Paid Search Insight and Organic Search Insight, to offer advanced reporting and analytics solutions to its clients. Covario, an award winning technology and services firm, already had significant presence in Japan through many of its North American clients and through select local Japanese companies, as well as relationships with other local agencies. iREP will offer Covario’s best of breed solutions to its clients in paid search (SEM), and in Search Engine Optimization (SEO).
Covario’s Marketing Action Platform is the only combined platform focused on the needs of Global 2000 companies and their agencies, with complete reporting and analytics capabilities. Covario’s solutions integrate and add value to other analytics solutions such as Omniture and Google Analytics, adding more detailed and strategic information for paid and natural search.
iREP's outstanding reputation and leading status in Japan makes it an important partner for Covario, and selecting Covario as a partner will help iREP to maintain its status as a top search marketing firm in Japan. "Covario’s Marketing Action Platform is the solution that we needed in order to provide the absolute best information and services in real-time to our clients," said Mr. Shunsuke Konno, President and COO of iREP. “Covario’s solution allows to our clients to spend less time working in spreadsheets and more time working on advanced search strategies.”
"We are honored to be selected by iREP, one of Japan's most advanced and largest interactive agencies. Having spent significant time in Japan myself, I and Covario understand the importance of the long-term commitment to Japan and our partners, and we will be investing in these relationships to create mutual benefit and the best results for our clients.” said Russ Mann, CEO and co-founder of Covario.
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About iREP Co., Ltd.
iREP is Japan’s leading SEM agency. The company provides a full range of SEM services, including paid search, SEO, web analytics and landing page optimization. Through a combination of cutting edge technology and deep domain expertise, iREP remains a dominant frontrunner in the SEM market. iREP was founded in 1997 and is headquartered in Tokyo, Japan. The company is listed on the Hercules Market of Osaka Securities Exchange since 2006. For more information, please visit www.irep.co.jp, or phone at +81 3-5464-3281.
About Covario, Inc.
Covario, Inc. is the leader in SEM and SEO software and services. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization (SEO). Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit www.covario.com.
For more information on Covario call (858) 397-1500.