Covario Named Finalist for “Technology Platform Search Marketers Can't Live Without” Category at First Annual SES Awards
Covario’s CEO to Speak on Much Anticipated SES San Jose Panel “War of the Search Worlds,” Addressing Challenges and Solutions of Managing Global Search Marketing Programs
Search Engine Strategies San Jose 08/18/2008
SAN JOSE, Calif. & SAN DIEGO—(BUSINESS WIRE
Covario’s Marketing Action Platform is a hosted, automated software solution that enables global enterprises to comprehensively view key search and interactive marketing data across their entire organizations in a single user interface. Global advertisers can track data, such as budget and purchase order allocations, customer engagement and return on ad spend, across various geographies, languages, product lines, ad groups, budgets and more. The hosted solution is designed for Global 2000 advertisers to efficiently manage and monitor complex global search engine marketing programs.
“It is gratifying that the First Annual SES Awards has recognized our Marketing Action Platform,” said Russ Mann, chief executive officer at Covario. “The opportunity to be considered a ‘Technology Platform Search Marketers Can't Live Without’ reinforces Covario’s reputation for bringing our customers a 360 degree view of their company’s worldwide organic and paid search performance and ultimately increasing their ROI.”
From the 43 companies named finalists in the SES Awards, 16 winners will be chosen by a panel of industry experts and the SES Awards editorial staff. Winners will be selected based on innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance.
Also at SES San Jose, Covario’s CEO, Russ Mann will participate on an advanced advertising track as part of a panel of industry experts. The panelists will address the challenges large advertisers face in trying to centralize the management of search and interactive programs to gain better control over visibility, standardization of process and metrics, and improve efficiency globally. In the panel “War of the Search Worlds: Unifying Your Global Search Marketing Program,” Mann will offer the SES San Jose audience insight into how global companies are handling multi-product, multi-country, and multi-lingual search programs to holistically see value and business results. The panel takes place on Wednesday, August 20 from 2:45-4:00 p.m. PDT at the San Jose Convention Center.
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About Covario, Inc.
Covario, Inc. is the leader in Interactive Marketing Analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods, such as Intel, Hewlett-Packard, Lenovo, iVillage—a division of NBC Universal, and AIG among others. For more information on Covario, call 858.397.1500 or visit http://www.covario.com.
For more information on the Covario call (858) 397-1500