SEMDirector Executive Dema Zlotin Joins Chief Marketing Officer (CMO) Council
Date: 08/2006
SAN DIEGO, CA. — SEMDirector, Inc., the leading provider of enterprise search engine marketing software and management solutions, today announced the acceptance of Dema Zlotin, SEMDirector co-founder and vice president, into the prestigious Chief Marketing Officer (CMO) Council. The CMO Council is an influential global network of more than 2,500 senior marketing and brand decision-makers dedicated to knowledge exchange, thought leadership and peer networking. With his acceptance into the organization, Zlotin joins other industry leaders and top decision-makers from Google, Yahoo!, Adobe, Best Buy, Coca-Cola, Dell, eBay, General Electric, HP, Intel, Microsoft, Oracle and Xerox.
"I'm looking forward to participating in the CMO Council - one of the most influential networks of senior marketers in the world," said Dema Zlotin, co-founder and vice president of SEMDirector, Inc. "The CMO Council's expert insight and consistent focus on key areas like marketing performance measurement has helped many marketers like myself to more effectively manage, allocate and measure our investments in demand generation and brand building. I'm thrilled at the opportunity to work with this renowned group of people and to contribute to the great research and insights delivered by the CMO Council."
Dema Zlotin has a unique blend of experience, entrepreneurship and expertise. For the past fifteen years, Zlotin held numerous high level positions in the technology sector. Currently, Zlotin is a vice president of SEMDirector, Inc., a company which he co-founded after identifying a common need for enterprise software to help the Fortune 500® manage, measure and optimize search engine marketing programs across a variety of search engines, business units, budgets, geographies, languages and target audiences. As the co-founder and vice president of business development, Zlotin is responsible for strategic alliances, business partnerships and the development of new SEMDirector markets. He also manages several key customer accounts and continues to play an integral role in the development of the company’s software portfolio.
Prior to SEMDirector, Zlotin was chief technology officer of Silicon Space, Inc., another company which he co-founded. Silicon Space is a San Diego-based web application development company specializing in customized software solutions for companies like Hewlett-Packard, Gateway, Intel, SAP and Intuit. Prior to launching these two ventures, Zlotin consulted with top technology firms such as Anderson Consulting and Price Waterhouse.
“We are extremely proud of Dema and his accomplishments,” said Russ Mann, chief executive officer of SEMDirector, Inc. “His acceptance into the CMO Council is a testament to his contributions – not just to SEMDirector and our customers, but also to the marketing industry as a whole.”
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About SEMDirector
SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.326.6600.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).