Silicon Space Rebrands SEM Business Unit to SEMDirector
Date: 08/26/2005
SAN DIEGO, Calif. — Silicon Space, Inc. announced today that effective immediately, “SEMDirector” will serve as the corporate brand name for the business unit and its solution portfolio dedicated to enterprise search marketing. This rebranding is part of an overall strategy to focus on the unique search marketing needs of global enterprises operating in business-to-business and channel environments. The selection of SEMDirector as the brand name allows the organization to capitalize on the reputation created by the original SEMDirector product launched in 2003.
The flagship product SEMDirector, now known as SEMDirector: Enterprise provides global, distributed and matrixed organizations with the visibility, control and analytics necessary to maximize Search Engine Marketing (SEM) Return-On-Investment (ROI) while managing multiple paid search advertising campaigns across many business units, cost centers, search engines, geographies, languages and target markets. SEMDirector: Enterprise is currently in use at one of Fortune 50’s™ largest firms to manage over 2,500 keywords in 20 different business units across eight different regions and languages.
“Over the past few years, we’ve been developing and supplementing our SEM solutions in response to needs voiced by our clients,” said Dema Zlotin, president of Silicon Space, Inc., parent company of the newly branded business unit, SEMDirector. “This rebranding makes the linkage between the products and services much more intuitive for our clients and further emphasizes our focus on delivering enterprise-class SEM solutions for organizations operating in a business-to-business or channel environment.”
The SEMDirector portfolio of solutions includes the following products and services:
SEMDirector Products
SEMDirector Paid Insight - Create, manage and optimize paid search advertising campaigns across business units, search engines, geographies, languages and target audiences
SEMDirector Channel Insight - Leverage Search Engine Marketing and Market Development Funds (MDF) to increase channel sell-through
SEMDirector Services
SEMDirector: Analyze - Detailed analysis of the data generated by web analytic tools, search engines and third party packages to determine both absolute and relative effectiveness of search marketing programs
SEMDirector: Optimize - Professional optimization of search marketing campaigns, keywords and bids utilizing value models and cost-per-lead analysis
SEMDirector: Translate - Accurate localization of paid advertisements and keywords to ensure maximum effectiveness globally
SEMDirector: Integrate - Expert integration with CRM and Data Warehouse applications for comprehensive return on investment measurements and process automation
Each of the products and services within the SEMDirector portfolio can still be acquired individually or linked together to create a more strategic enterprise search marketing solution for clients.
This rebranding and name change applies only to the SEM business unit and the related search marketing solutions. Silicon Space System Integration and Silicon Space Federal Systems will continue to operate under the Silicon Space brand. Existing clients will see no change to existing product functionality, scope of services or the superior level of customer service they now associate with Silicon Space.
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About SEMDirector
SEMDirector provides global B2B enterprises with full service Search Engine Marketing (SEM) solutions specializing in paid search for campaign management and channel marketing. The SEMDirector portfolio of solutions manages, measures and optimizes campaigns, keywords and budgets. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
SEMDirector, a division of Silicon Space, Inc., is headquartered in San Diego. Since its inception in 1996, the company has provided exceptional customer service and innovative solutions for a growing client list which includes Disney, Harcourt, Hewlett-Packard, Intel, iVillage and NeoMedia. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).