Search Marketing Automation Software Company SEMDirector Expands Management Team
Date: 07/2006
SAN DIEGO, CA. — SEMDirector, Inc., the leader in Search Marketing Automation Software, today announced that Jeffrey Scime and Craig Macdonald have joined the executive ranks of SEMDirector. Scime and Macdonald will lead the organization's professional services division and the product management & marketing groups, respectively.
Jeffrey Scime joins SEMDirector from ProfitLine, a premier provider of telecom expense management services, where he was responsible for customer account management. In his new position as vice president of professional services, Scime will manage all facets of SEMDirector's customer relationships including service engagements, product support and overall customer satisfaction.
Craig Macdonald comes to SEMDirector from Hewlett-Packard where he was the director of product management for HP's OpenView solution line. Leading SEMDirector's product management and marketing organization, Macdonald will drive the continued innovation of the SEMDirector product portfolio and strengthen SEMDirector's marketing and lead generation programs.
"We are extremely pleased to have these two accomplished executives join the SEMDirector executive team. As we continue to grow and execute on our strategic plan, it's critical to reinforce our core competencies by finding experienced leaders who can take the two most important aspects of our business - our customers and our technology, and bring them to the next level," said Russ Mann, chief executive officer of SEMDirector, Inc. "Jeff and Craig are both seasoned, experienced executives with extensive knowledge of the software industry and the changing world of online marketing and advertising."
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About SEMDirector
SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global B2B organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector™, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector™ portfolio of solutions, call 619.326.6600.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).