Industry Leaders Gather to Share Best Practices in Enterprise Search Engine Marketing
Date: 04/16/2005
SAN DIEGO, — Silicon Space, Inc. announced today that senior representatives from Google, Intel, Nielsen/NetRatings, IBM, About.com / The New York Times, and Global Strategies will be featured at an exclusive event hosted by Silicon Space, entitled "Defining Search Marketing Automation Success." Going beyond traditional search marketing topics, this full-day executive seminar will focus on the challenges and opportunities of search marketing that are unique to complex, global enterprises. Participants will hear from industry leader Google and many of its customers to learn how these leading organizations have successfully driven high value results across multiple business units, worldwide.
A highlight of this seminar will be the keynote presentation from Martin Laetsch, Manager, Worldwide Search at Intel. During the keynote session entitled "Global Considerations and Challenges," Laetsch will discuss industry best practices.
Additional presentations and panel discussions on the agenda include:
- "Search and the Media Mix," a presentation by Charles Buchwalter of Nielsen//NetRatings
- "Search and the Brand Impact," a presentation by John Topping of Google
- "Developing the Business Case & Internal Promotion," a presentation by Bill Hunt of Global Strategies and Marshall Simmonds of About.com / The New York Times.
- "Channel Partners, Affiliates, and Co-Marketing Challenges," a presentation by Dema Zlotin of Silicon Space
- "Program Execution, Change Management, Tools and Analytics," with panelists from Intel, About.com / The New York Times, Silicon Space, and Global Strategies presenting case studies from P&G, BP, IBM, and others.
This exclusive event will be held on Friday, August 26, 2005 at La Valencia Hotel in La Jolla, California. More information about this event can be found by calling Gail Gessert at 619.325.0960.
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About Silicon Space
Silicon Space provides global B2B enterprises with full service Enterprise Search Engine Marketing solutions. The Covario portfolio of solutions manages, measures, and optimizes campaigns, keywords and budgets across all global paid search engines. With Covario, complex, distributed organizations can help protect brand integrity and deliver quantifiable results across business units and channel partners worldwide.
Since 1996, Silicon Space has provided exceptional customer service and innovative solutions for a growing client list which includes Disney, Harcourt, Hewlett-Packard, Gateway, iVillage and Overland Storage. For more information on the Covario portfolio of enterprise search engine marketing solutions, call 619.325.0960.
About Covario Products
Covario has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: Covario Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), Covario Organic Insight (formerly SEMDirecto Organic), Covario Competitive Insight (formerly SEMDirector Shelfspace), Covario Channel Insight (formerly SEMDirector Channel).