SEMDirector Announces the Release of SEMDirector: Enterprise 2.0
Date: 04/18/2005
SEMDirector, a leader in enterprise search marketing solutions, today announced the release and immediate availability of SEMDirector: Enterprise 2.0, the solution for managing Search Engine Marketing in global, business-to-business enterprises. SEMDirector: Enterprise 2.0 provides extended functionality for large enterprises that need to manage paid search advertising campaigns across multiple business units, search engines, geographies and/or languages. This release includes enhanced integration with search engines, advanced analytics and new opportunity assessments.
“Paid search advertising can be extremely complicated for large enterprises. For the past two years, we’ve been working with some of the largest companies to help them overcome these challenges,” said Dema Zlotin, President of Silicon Space. “In addition to extending existing functionality, this release of SEMDirector: Enterprise includes an advanced set of analytics and assessments to help corporate search managers to better evaluate the effectiveness of campaigns and take appropriate action to optimize them.”
SEMDirector: Enterprise 2.0 is the most significant release to date since the product went live at one of Fortune 50’s largest electronics firms. Among other enhancements, this release includes a Missed Opportunity Matrix which allows corporate search managers to estimate the amount of incremental traffic potential by keyword and predict budget requirements.
More information on SEMDirector: Enterprise and the entire portfolio of SEMDirector solutions can be found at www.SEMDirector.com. Interested parties can also contact SEMDirector to schedule an on-site demonstration of the product’s capabilities by calling 619.325.0960.
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About SEMDirector
SEMDirector provides global B2B enterprises with full service Search Engine Marketing (SEM) solutions specializing in paid search for campaign management and channel marketing. The SEMDirector portfolio of solutions manages, measures and optimizes campaigns, keywords and budgets. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
SEMDirector, a division of Silicon Space, Inc., is headquartered in San Diego. Since its inception in 1996, the company has provided exceptional customer service and innovative solutions for a growing client list which includes Disney, Harcourt, Hewlett-Packard, Intel, iVillage and NeoMedia. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).