SEMDirector Search Marketing Automation Business Completes Spin Off From Silicon Space
Date: 05/2006
SAN DIEGO, CA. — Silicon Space, Inc., a San Diego-based internet consulting company, today announced that it has completed the spin-off of its SEMDirector™ enterprise search engine marketing (SEM) software business unit into an independently operating software company. Effective today, SEMDirector, Inc., assumes full control and responsibility for all sales, marketing, customer service, warranty and technical support for the Search Marketing Automation™ software and services previously delivered by the SEMDirector business unit.
SEMDirector Chairman and Silicon Space CEO Curt Nelson noted, "The SEMDirector spin-off is a significant milestone for Silicon Space, as it demonstrates our ability to incubate and bring to market compelling technology in the course of delivering innovative solutions and extreme customer service."
SEMDirector and the development of its Search Marketing Automation™ software is the direct result of the insights and experiences shared by its Fortune 500® and Global 2000 customers. Throughout 2004 and 2005, Silicon Space Inc. (SSI) invested in the development of the SEMDirector technology. SEMDirector, Inc. will continue to deliver enterprise technology solutions that enable global organizations to implement, optimize and quantify Search Engine Marketing (SEM) programs across a multitude of search engines, business units, budgets, geographies, languages and target audiences.
The SEMDirector portfolio of Search Marketing Automation software includes SEMDirector: Enterprise for managing and optimizing paid search advertising at scale, SEMDirector: Organic which enables natural search engine optimization for massive and distributed web properties, SEMDirector: ShelfSpace, an easy-to-configure solution that monitors brand presence across Search Engine Results Pages (SERPs), SEMDirector: Value, an enterprise analytic model that calculates Return-On-Investment (ROI) and Return-On-Advertising-Spend (ROAS) of search engine marketing programs using organization-specific metrics and SEMDirector: Channel which leverages the proven power of SEM and cooperative advertising or Market Development Funds (MDF) to drive channel sell-through.
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About SEMDirector
SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global B2B organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).
About Silicon Space
Silicon Space, Inc. is a internet consulting company specializing in Information Management Across the Enterprise. Founded in 1996, Silicon Space develops solutions such as intranet and extranet portals, public websites, Google Appliance integration, and performs outsourced product development. Silicon Space has served such clients as Hewlett Packard, Disney, the US Navy, Harcourt, and Overland Storage. And its founders have gratefully received the following honors: AeA (American Electronics Association) Internet Service Provider of the Year; the Deloitte & Touche Fast 50; the San Diego Chamber of Commerce Emerging Business; the San Diego Business Journal "Best Places to Work in San Diego"; and the Ernst and Young Entrepreneur of the Year Finalist awards.
For more information about Silicon Space, Inc., go to www.siliconspace.com 
or call 619.326.6600.