SEMDirector CEO Russ Mann Presents at Local Industry Conference
Date: 02/2006
Who: Russ Mann, Chief Executive Officer of SEMDirector, the leader in Search Marketing Automation™ software, will present ”Investor-Driven Product Development and CDII“. As CEO of private-equity backed SEMDirector, Russ has come to the startling conclusion that it is not customers, competitors or technological advancements that drive your product development strategy - it’s your investors.
What: Russ will join other industry leaders from Qualcom, Hewlett Packard (HP), Intuit, Fair-Isaac, Google and Sony at the “Managing Innovation” conference hosted by the San Diego Software Industry Council.
During his presentation entitled “Investor Driven Product Development and CDII”, Russ will discuss this counterintuitive thought and how SEMDirector is applying CDII - Customer Driven Iterative Innovation to its industry-leading search engine marketing analytics software as it goes through the exciting hypergrowth stage of v1.0 and beyond.”
When: June 7, 2006 8 am to 3 pm Pacific
Where: Del Mar Marriott
For more information, visit: Fresh News 
 |
|
 |
Digg This! |
About SEMDirector
SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global B2B organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.
About SEMDirector Products
SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).