e-Marketing Results in 81% Revenue Increase
Date: 02/22/2002
e-Marketing Increases Revenue for Emitations.com by 81 Percent
San Diego, CA – Silicon Space’s client Emitations.com is a profitable business-to-consumer Web retailer of specialty jewelry whose revenue and profitability growth is dependent on effectively targeting and reaching potential customers. While this past holiday season was a disappointment for some retailers, Emitations.com enjoyed an 81 percent increase in revenue and a 338 percent return on marketing investment thanks to Silicon Space’s integrated program of e-marketing tactics.
“I wanted to increase Web site traffic, improve the conversion rate of lookers to buyers, and have a framework for ongoing campaign performance measurement,” said Emitations.com CEO Au-Co Mai. “Silicon Space not only helped develop and implement opt-in newsletters and pay-for-performance search engine placements, but they also gave me a way to tie my marketing activities and spending with actual revenue results,” continued Ms. Mai.
By optimizing bidding across multiple click-through auction vendors, Silicon Space consistently keeps Emitations.com at the top of sponsor matches for a wide variety of search terms on such popular directories as Yahoo!, msn.com, Excite.com, Google, and others. “It has been a pleasure working with Ms. Mai on developing and improving her marketing tactics – and thus revenue and profitability,” said Silicon Space co-founder, President, and leading-edge e-Marketing specialist Dema Zlotin. “Emitations.com is a wonderful business, and we’re happy to help.”
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About Emitations.com
Emitations.com provides its customers exquisite faux reproductions of the authentic jewelry items. A division of Marketing Advantages International, information about Emitations.com and its products can be found on the World Wide Web at www.emitations.com.
About Silicon Space
Founded in 1996, the San Diego-based private firm has helped clients such as Gateway, Qualcomm, Disney, Hewlett-Packard, Young and Rubicam, 20th Century Fox, Emitations.com, University of San Diego, and Union Bank of California, among others. Further information is available at www.siliconspace.com or (619) 325-0960, ext. 137.
About Covario Products
Covario has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: Covario Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), Covario Organic Insight (formerly SEMDirecto Organic), Covario Competitive Insight (formerly SEMDirector Shelfspace), Covario Channel Insight (formerly SEMDirector Channel).