SEMDirector and Global Strategies International Establish Strategic Partnership

Date: 10/06/2005

SEMDirector and Global Strategies International Partner to Deliver Enterprise Search Engine Marketing Solutions to Fortune 500

SEMDirector, a leader in enterprise Search Engine Marketing solutions, today announced a strategic partnership with Global Strategies International (GSI), a leader in enterprise Search Engine Optimization. Under the terms of this agreement, both organizations agree to market and deliver a combined portfolio of Enterprise Paid Search solutions delivered by SEMDirector and SEO services provided by Global Strategies International to current and prospective enterprise clients. This marketing alliance is designed to better meet the needs of large enterprises seeking comprehensive search engine marketing strategies and implementation services. Both companies will conduct joint sales and marketing globally, providing customers with single points of contact for all search marketing needs.

This partnership agreement also includes joint development of new technologies and service offerings to address the complex requirements of global enterprises operating in business-to-business and channel-driven environments. Today SEMDirector offers a variety of solutions and services specifically focused on managing, quantifying and optimizing the return on investment of paid search marketing for large enterprises. The SEMDirector portfolio of solutions provides organizations with the visibility, control and analytics to execute paid search advertising across multiple business units, channel partners, languages, geographies and target audiences.

“Global Strategies was a natural choice for us when it came to forging an alliance,” said Dema Zlotin, President of SEMDirector. “There are few firms that share our unique focus on enterprise search marketing and no other that has the thought leadership and proven expertise to deliver as well as GSI.”

Global Strategies provides a full complement of consultancy services specializing in search engine optimization, brand preservation and training for global enterprise companies. Founded by Bill Hunt, one of the pioneers of search engine marketing and co-author of the book “Search Engine Marketing, Inc. – Driving Search Traffic to Your Company’s Web Site”, (IBM Press, 2005). Global Strategies brings together the latest thinking, tools and methods from the world of SEO to help corporate clients develop a coherent and comprehensive program.

“Enterprise search marketing demands a mix of expertise in several areas. The partnership between Global Strategies International and SEMDirector creates a unique offering of expertise, technology and proven methodologies that specifically addresses the needs of our mutual customers,” said Bill Hunt, CEO and Founder of Global Strategies International.

About SEMDirector

SEMDirector provides global B2B enterprises with full service Search Engine Marketing (SEM) solutions specializing in paid search for campaign management and channel marketing. The SEMDirector portfolio of solutions manages, measures and optimizes campaigns, keywords and budgets. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.

SEMDirector, a division of Silicon Space, Inc., is headquartered in San Diego. Since its inception in 1996, the company has provided exceptional customer service and innovative solutions for a growing client list which includes Disney, Harcourt, Hewlett-Packard, Intel, iVillage and NeoMedia. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.

About SEMDirector Products

SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).

About Global Strategies International (GSI)

Global Strategies International (GSI) specializes in working with large enterprise and corporate clients to deploy Search Engine Marketing (SEM) programs internally. GSI handles outsourcing of specific functions when there is a lack of internal resources or when it makes more sense to outsource. GSI brings together the latest thinking, tools and methods from the world of SEM to help customers develop a coherent and comprehensive program. For more information on the services provided by Global Strategies International, visit www.globalstrategies.com or call 860.674.8191.