Covario Taps Industry Sales Veteran for SVP Position, Promotes Current Sales Director to Regional VP
Ramp-up of Sales Team Demonstrates Growth for Leading Search Marketing Automation Company
Date: 10/03/2007
SAN DIEGO, CA Covario, the leader in search marketing automation, announced today that industry sales leader, Brett Powell, is joining the company as senior vice president of sales, and Matt McGee, Covario’s senior director of sales, is being promoted to regional vice president of the western region. With extensive experience solving complex business issues through data-driven software solutions, Powell adds more than 20 years of leadership in online and offline sales, business development and alliances at leading edge business-to-business and consumer technology companies.
“We are excited to take our sales team to the next level in order to drive Covario’s position as the leading search marketing automation provider for the Global 2000,” said Russ Mann, chief executive officer of Covario. “We are confident that by adding Brett’s expertise to the robust knowledge base of our existing sales team, Covario will be able to enhance and accelerate the ways we deliver solutions to large advertisers as they adjust to the pivotal changes taking place in the advertising industry.”
Powell comes to Covario from MarketTools Inc., a technology-based provider of market research and analytic solutions. As the General Manager of Sales, Powell helped grow the company’s revenues from $2 million to more than $70 million within a six-year period and expanded the sales team to more than 40 people worldwide. Powell, who began his career at IBM, has also held management positions with Vizu Corporation, Utility.com, Brainplay (acquired by KBtoys.com), Coral Systems (acquired by Lightbridge) and MapInfo Corporation. Powell has an M.B.A. from the University of Washington and a B.A. from University of California, Los Angeles.
”My goal is to build a world-class sales team that will help Covario and its clients solve the most pressing needs in the search marketing automation space,” said Powell. “Given the tremendous changes taking place in interactive marketing, Covario is well positioned to help the largest advertisers deal with this change through its innovative solution set.”
Covario also announced that Matt McGee, the company’s senior director of sales, is going to serve as the new regional vice president in the western region. Within the past year, Mcgee helped drive the sales operations of Covario and aggressively hired and trained a successful sales team. Additionally, McGee has played an integral role in building alliances and raising capital for the company.
For more information on Covario’s management team, please visit http://www.Covario.com/aboutManagement.shtml
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About Covario, Inc.
Covario, Inc. is the leader in search marketing automation software. The Covario portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With Covario, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, Covario’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the Covario portfolio of search marketing automation solutions, call 858.397.1500.