Covario and Red Door Interactive Announce New Program Aimed at Enabling Large Advertisers to Effectively Manage SEO In-House
Bundled Solution “Covario Plus for SEO” Leverages Red Door Interactive’s Best Practices Training and Covario’s Organic Search Insight Technology
Date: 1/23/2008
La Jolla , CA Covario Inc., (formerly SEMDirector, Inc.), leader in interactive marketing analytics, and Red Door Interactive, a premier strategic Internet Presence Management firm, today announced in conjunction with its annual event, INFLECTIONPoint, to be held January 24-25 in La Jolla, Calif., the availability of Covario Plus for SEO, a new search engine optimization (SEO) solution that enables large advertisers to effectively manage SEO in-house on a highly scalable basis. Covario Plus for SEO combines training services offered by Red Door Interactive, which build and document SEO best practices, with Covario’s Organic Search Insight™, a technology offering that provides large advertisers an automated way to manage SEO across large sites.
“Large advertisers find that executing SEO to drive improvements in organic search results is more effectively done in-house, as the scale of complex Web sites requires SEO to be integrated with the ongoing Web management process,” said Paul Bruemmer, director of search marketing for Red Door Interactive. “The challenges that large advertisers face is developing SEO expertise in-house in an efficient manner while providing all stakeholders in Web management, from marketing to IT, with the information necessary to address SEO-related issues on a global scale.”
The Covario Plus for SEO program is designed to provide global advertisers with a series of tutorials that build and expand internal expertise on SEO. These tutorials include instruction on the basics of keyword research, how search engines operate, landing page design and initial testing of Web sites to deliver results quickly. Covario’s Organic Search Insight technology is used to benchmark initial performance as well as identify SEO-related issues that exist on the client’s Web sites. This is done in order to track ranking improvements on the search engines and monitor increased traffic to target sites as the SEO program is rolled out. A key benefit of the Covario Plus for SEO program is that advertisers will receive a set of documented best-practices and a team of trained SEO experts that can be used to create an SEO Center of Excellence which can syndicate the programs across the Web management teams for the entire site.
“Building and integrating SEO into the ongoing Web site management process is key for our clients, all of which are large advertisers with complex Web sites,” said Craig Macdonald, vice president of products, marketing and alliances for Covario. “We have seen a need for larger companies to improve internal training programs and documentation due to highly distributed Web management teams. Red Door Interactive has been successful in delivering effective training programs to large global advertisers. With the Covario Plus for SEO bundled solution, we can provide large organizations with the training, process and technology to manage SEO efficiently and at scale.”
Covario’s Organic Search Insight is part of the Covario Marketing Action Platform™, which provides marketing executives, managers and agencies with a consolidated view of search marketing activities across the distributed enterprise. Covario Marketing Action Platform automates the gathering of search engine, Web analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With Covario Marketing Action Platform, online marketing managers can easily monitor and assess the performance of the most complex enterprise search marketing ecosystem as well as have real-time access to the information necessary to make informed business decisions.
Covario Plus for SEO is available in three different packages of increasing scope and value. The solution is designed to create results for an organization on a single Web site within 90 days with proper execution of the concepts taught during the training sessions. Red Door Interactive is a part of Covario’s partner program, Covario Plus.
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About Red Door Interactive, Inc.
Headquartered in San Diego, Red Door Interactive Inc. helps clients profit from their web initiatives by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, TaylorMade-adidas Golf, Rubio's Restaurants, Cricket Communications, Souplantation, Overstock.com and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz.
About Covario, Inc.
Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages.
Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media & publishing and consumer packaged goods, such as Intel, Procter & Gamble, Hewlett-Packard, Lenovo and AIG / AIU among others.
For more information on the Covario call 858. 397.1500