Covario and Semphonic Announce New Solution to Improve Transparency of Search Marketing Performance for Large Advertiserse
Solution Leverages Semphonic’s Web Analytics Consulting Services and Covario’s Paid Search Insight Technology to Ensure Alignment of Data and Business Objectives for Global Companies
Date: 1/23/2008
La Jolla , CA Covario Inc., (formerly SEMDirector, Inc.), leader in interactive marketing analytics, and Semphonic, a leading Web analytics consultancy today announced in conjunction with its annual event, INFLECTIONPoint, to be held January 24-25 in La Jolla, Calif., the availability of Covario Plus for Web Analytics, a new solution that enables large advertisers to drive visibility into the effectiveness of online advertising programs. Covario Plus for Web Analytics offers the consulting services of Semphonic, a firm that helps large organizations measure their complex business objectives within various Web analytics environments, in combination with Covario Paid Search Insight™, a technology offering that provides large advertisers with a holistic view into the performance of their paid search marketing programs.
According to Gary Angel, president of Semphonic, one of the major challenges advertisers face while managing paid search and interactive marketing programs is accurately measuring results. “For global advertisers, there are many types of conversion events happening in different countries that are constantly changing,” said Angel. “Obtaining access to the necessary data is essential to appropriating budget and managing marketing programs, which are consuming a growing share of the overall marketing mix. Covario Plus for Web Analytics is designed to provide the data necessary for large advertisers to accurately measure the performance of online marketing campaigns.”
The first installment of the Covario Plus for Web Analytics solution utilizes Semphonic’s capabilities to access key Web analytics data sources and Covario’s Paid Search Insight technology, which creates visibility for global advertisers, such as Intel and Hewlett-Packard, by tracking and evaluating paid search marketing performance.
“Covario Plus for Web Analytics will leverage the unique expertise Semphonic has gained while helping some of the largest companies worldwide create an efficient and effective way to measure conversion behavior for interactive media,” said Craig Macdonald, vice president of marketing, products and alliances for Covario. “Having this alignment between data sources and a business’ needs for the specific insight required to measure and drive marketing performance is exactly what this solution will provide to our customers.”
Covario’s Paid Search Insight is part of the Covario Marketing Action Platform™, which provides marketing executives, managers and agencies with a consolidated view of search marketing activities across the distributed enterprise. Covario Marketing Action Platform automates the gathering of search engine, Web analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With Covario Marketing Action Platform, online marketing managers can easily monitor and assess the performance of the most complex enterprise search marketing ecosystem as well as have real-time access to the information necessary to make informed business decisions.
Semphonic belongs to Covario’s partner program, Covario Plus (formerly known as AllianceLink). Both Semphonic and Covario are partners with the leading Web analytics firms, including Omniture, Visual Sciences and WebTrends.
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About Semphonic
Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. Semphonic is headquartered in Novato, California. Visit us at http://www.semphonic.com for more information.
About Covario, Inc.
Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages.
Headquartered in San Diego, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, financial services, electronics, media & publishing and consumer packaged goods, such as Intel, Procter & Gamble, Hewlett-Packard, Lenovo and AIG / AIU among others.
For more information on the Covario call 858. 397.1500