SEMDirector Executive Dema Zlotin Presents at Ad:Tech Interactive Advertising Conference

Date: 01/2006

Who: Dema Zlotin, co-Founder and Vice President of SEMDirector, the leader in Search Marketing Automation software, has accepted an invitation to present at the upcoming AD:TECH San Francisco conference.

What: Dema will participate in the panel discussion entitled "BtoB Search Marketing Best Practices in Demand Generation and Brand Building". Together with John Topping of Google, Martin Laetsch of Intel Corporation and Crispin Sheridan from SAP, Dema will discuss the best practices that Google BtoB marketers use to organize, plan, budget, execute and measure search efforts.

Why: AD:Tech is the premier event for the advertising and interactive marketing industry. Recognized as the event for interactive marketing, Ad:Tech San Francisco will gather hundreds of executives to learn more about the disciplines, tools and techniques needed to succeed in the global market. This year’s conference theme is "Connecting Globally: Markets in Motion".

When: Thursday, April 27, 2006 from 2:00pm - 3:00pm

Where: Moscone Center in San Francisco, CA

For more information, visit: Ad Tech

About SEMDirector

SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global B2B organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.

Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.325.0960.

About SEMDirector Products

SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).