SEMDirector 1.0 Live

Date: 01/15/2005

SEMDirector announced today the launch of SEMDirector 1.0, a web-based tool for managing complex, global, large-scale Search Engine Marketing (SEM) campaigns.

"As Search Engine Marketing or SEM begins to play a more significant role in the marketing mix, our enterprise customers are demanding enterprise-level solutions. There are a variety of point solutions for managing bids, researching keywords, and analyzing traffice but only SEMDirector provides global enterprises with the visibility, control and functionality necessary to manage SEM budgets and performance across multiple campaigns, business units, and regions. SEMDirector fills the gap and enables what we call Enterprise Search Engine Marketing," said Silicon Space SEM practice lead and Principal Dema Zlotin.

SEMDirector complements Silicon Space's SEM agency services.

About SEMDirector
SEMDirector, Inc. is the leader in quantitative enterprise search engine marketing solutions. The SEMDirector software portfolio provides global B2B organizations with robust Enterprise Search Engine Marketing (ESEM) solutions for paid search campaign management and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution partners and local languages.

Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer product goods. For more information on the SEMDirector portfolio of solutions, call 619.326.6600.

About SEMDirector Products

SEMDirector has updated its product line with new branding, effective January, 2007. The following changes have been made to its product suite: SEMDirector Paid Insight (formerly SEMDirector Enterprise & SEMDirector Value), SEMDirector Organic Insight (formerly SEMDirecto Organic), SEMDirector Competitive Insight (formerly SEMDirector Shelfspace), SEMDirector Channel Insight (formerly SEMDirector Channel).