SEMDirector Announces Next Release of SEMDirector: Paid Insight
Latest Version Delivers a Holistic View Into Paid Search Performance and Adobe Flex 2 Advanced User Interface
Date: 8/21/2007
SES (San Jose, CA) and San Diego, CA — SEMDirector, Inc., the leader in search marketing automation, announced today at Search Engine Strategies San Jose immediate availability of the next release for SEMDirector™: Paid Insight, a software solution that provides search, digital and interactive media executives and managers with a single environment for tracking and evaluating paid search marketing performance. The new version of SEMDirector: Paid Insight aggregates and normalizes data across global enterprises, including search engines, Web analytics and bid management systems, and agencies to provide a holistic view into the efficacy of paid search. The new version leverages the Adobe® Flex™ 2 interface and also boasts an unprecedented feature that compares paid search activity and results to those of organic search in real time, which allows for quick trade-off and budgeting decisions between paid and organic programs.
“SEMDirector: Paid Insight helps some of the largest companies in the world gain transparency into their search marketing performance,” said David Flesh, senior director or product management at SEMDirector. “By automating the gathering of crucial data for reporting, and providing the ability to view paid and organic search performance side-by-side, our clients have visibility into costs across search engines, the flow of marketing budgets to campaigns, and the return on investment for their search marketing programs.“
The latest release of SEMDirector: Paid Insight includes the addition of natural search information on SEMDirector™: My Insight dashboard, providing visibility into both paid and organic search marketing results within a single view. Leveraging the capabilities of SEMDirector™: Organic Insight, SEMDirector’s counterpart organic search solution, executives and managers can now find summary information related to their organic search audit scores in conjunction with cost and results for their paid search program. Having this information within the same view allows search managers to start making decisions related to their investment in paid or organic traffic and assists in optimizing the search media mix.
Another significant upgrade in this release is a rich user experience including interactive charts and tables leveraging Adobe Flex 2, a cross-platform development framework for creating rich Internet applications (RIAs). With Adobe Flex 2, SEMDirector: Paid Insight provides developers and users with an effective user interface environment and the flexibility to run the application on the operating system and browser of their choosing.
Mike Potter, developer marketing manager for Adobe Systems Incorporated (Nasdaq:ADBE), said, “SEMDirector is one of the first companies to leverage the power of Flex for an enterprise-class application. The user interface built into Adobe’s Flex allows users to develop clean designs that are easy to understand and manipulate.”
SEMDirector: Paid Insight is part of the SEMDirector™: Marketing Action Platform, which provides marketing executives, managers and agencies with a consolidated view of search marketing activities across the distributed enterprise. SEMDirector: Marketing Action Platform automates the gathering of search engine, Web analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With SEMDirector: Marketing Action Platform the most sophisticated online marketing managers can easily tame the complex enterprise search marketing ecosystem and have real time access to the information that they need to make informed business decisions.
More information on SEMDirector: Paid Insight is available at http://www.semdirector.com/productsEnterprise.shtml.
More information on SEMDirector: Marketing Action Platform is available at http://www.semdirector.com/Marketing-Action-Platform.shtml.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.