SEMDirector Announces Next Release of SEMDirector: Organic Insight
Product Marks First Solution to Provide Side-by-side View of Organic and Paid Search and Features Next Installment of SEMDirector: Audit Score
Date: 8/21/2007
SES (San Jose, CA) and San Diego, CA — SEMDirector, Inc., the leader in search marketing automation, announced today at Search Engine Strategies San Jose immediate availability of the latest release of SEMDirector™: Organic Insight, a software solution that enables large enterprises to automate Web site auditing for effective compliance with search engine optimization (SEO) best practices. This latest version includes major product enhancements, such as a new capability to view a comparison of organic and paid search activities in one interface, as well as an enhanced version of SEMDirector™: Audit Score, a single metric for measuring effectiveness of SEO efforts for large enterprises, driven by best practices in technical configuration, content and link analysis.
“The new version of SEMDirector: Organic Insight provides additional audit rules to improve the efficiency of audit conducted in driving rank and traffic,” said David Flesh, senior director of product management at SEMDirector. “The added capabilities of this product establish a new workflow that further enables large advertisers to improve management of Web site changes, addressing rank issues in an automated, scalable way.”
One of the main product enhancements is the Organic Summary Portlets, a new feature that allows users to track paid and organic search, providing visibility under one holistic view. This new viewing capability, which appears in the SEMDirector™: My Insight dashboard, leverages the SEMDirector™: Paid Insight (SEMDirector’s counterpart paid search solution) to give users at-a-glance summary information of organic audit scores and traffic side-by-side with cost and results from paid search activities. Having this information within the same view allows executives to make effective trade-off decisions on investment in paid or organic traffic. This is the first solution to enable this type of comparative analysis.
Another upgrade is a new version of the SEMDirector™: Audit Score, the key metric evaluating the status of the Web site with respect to SEO best practices. Internal research shows that there is a statistically significant relationship between the SEMDirector: Audit Score, rank and traffic. Based on the 125 major brand Web sites using this system, SEMDirector has found that on average, a 10 point improvement in the audit score leads to an improvement in the average rank for the keywords being optimized by four positions.
“SEMDirector’s Audit Score metric continues to be a strong leading indicator of natural search success, as clients improving their audit scores see improvements in rank and traffic,” said Flesh of SEMDirector. “The strong relationship between Audit Score and Web site rankings and traffic enables enterprises to estimate the effectiveness of their search engine optimization investments with respect to conversions and overall profitability.”
Additional new features include:
- Detailed audit report that exports errors and remediation for site pages. Export reports provide information on technical content and link audits, providing enterprises with actionable information to responsible parties.
- International audit support including search engines in Europe, Asia and Latin America that provide global organizations with visibility into Web properties.
- Page audit comparisons for different time periods, allowing managers to easily identify changes in audit scores over time. This capability also provides additional actionable information to search optimization managers by enabling them to pinpoint changes in sites that impact, positively or negatively, their Audit Score and associated page rank
SEMDirector: Organic Insight solution is currently being utilized to evaluate 125 major brand Web sites and was a 2007 Stevies (American Business Awards) Finalist for Best New Product. This product is part of the SEMDirector™: Marketing Action Platform, a hosted solution designed for large advertisers in their efforts to manage and overview complex search engine marketing campaigns around the world. SEMDirector: Marketing Action Platform automates the gathering of search engine, Web analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS).
To find out more about SEMDirector: Organic Insight, please visit http://www.semdirector.com/productsOrganic.shtml. For more about SEMDirector: Marketing Action Platform is available at http://www.semdirector.com/Marketing-Action-Platform.shtml.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.