WebTrends and SEMDirector Form Strategic Partnership to Optimize Large-Scale Search Advertising Campaigns
Alliance Offers Unparalleled Automation and Visibility to Drive Search Marketing Success
Date: 8/21/2007
SES (San Jose, CA) and Portland, OR — SEMDirector, Inc., the leader in search marketing automation, and WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, announced today at the 2007 Search Engine Strategies conference in San Jose, Calif., the creation of a new strategic alliance aimed at benefiting large search advertisers. Under the partnership agreement, the two companies will integrate WebTrends’ marketing analytics and automated paid search optimization solutions with SEMDirector’s series of enterprise search solutions to provide global organizations with industry-leading capabilities to automate optimized paid and organic search marketing programs while also gaining visibility into the effectiveness of search marketing.
“We are excited to partner with SEMDirector to offer large advertisers a comprehensive set of solutions to drive search marketing performance,” said Tore Steen, vice president of business and corporate development for WebTrends. “WebTrends Dynamic Search has helped many customers double search marketing revenues and reduce costs through automated optimization. Combining our core strength in analyzing individuals’ Web site interactions with SEMDirector’s performance management technologies will build a competitive advantage for all types of marketers.”
This alliance offers large-scale advertisers the ability to eliminate many of the resource-intensive tasks involved in optimizing paid and organic search campaigns, in addition to offering enhanced visibility and effective management of complex, globally distributed campaigns. Customers will be able to leverage WebTrends Dynamic Search™ to automatically analyze and adjust all the variables impacting paid search advertising, and WebTrends Analytics® 8 for comprehensive marketing analytics to improve all aspects of the online experience.
“SEMDirector’s innovative technologies leverage the specific information detected and catalogued by WebTrends about online end user activity,” said Craig Macdonald, vice president of marketing, alliances and product management for SEMDirector. “With this new integration, SEMDirector and WebTrends will empower joint customers with automated solutions and specific recommended actions to improve paid and organic search performance through major search engines like Google, Yahoo!, MSN and Ask.com.”
SEMDirector’s solutions utilize and extend the capabilities of WebTrends solutions, offering actionable recommendations and centralized management for all aspects of global Search Engine Marketing (SEM) and Search Engine Optimization (SEO) programs. SEMDirector Paid Insight™ offers advanced management features for global paid search advertisers to manage multiple budgets, eliminate intra-company keyword competition and perform ROI and missed opportunity modeling. SEMDirector Organic Insight™ automates SEO audits of Web sites, measuring organic search engine rankings and offering recommendations to improve rankings, traffic and conversions.
One company that utilizes SEMDirector Organic Insight and WebTrends 8 to comprehensively manage its natural search rankings on major search engines is First American CoreLogic, a member of The First American Corporation (NYSE: FAF) family of companies, America’s largest provider of business information.
“Driving additional interactions between us and our customers via our Web site is First American CoreLogic’s main priority,” said David Robidoux, director of Web marketing and ecommerce. “Through integration of SEMDirector Organic Insight and WebTrends Analytics 8, we will have a complete visibility into the effectiveness of our search optimization strategy.”
As part of the agreement, WebTrends has joined SEMDirector’s AllianceLink program, which allows strategic partners to integrate their products, services and data with SEMDirector Marketing Action Platform™, a solution that provides businesses with a consolidated view of search marketing activities such as customer engagement and return-on-ad spend (ROAS).
 |
|
 |
Digg This! |
About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.
About WebTrends Inc.
Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.