Keith Krach, Co-Founder of Ariba, Joins SEMDirector’s Executive Advisory Board
Krach marks the tenth addition to the company’s Board, which is comprised of influential CEOs, CMOs, CIOs and global advertising agency executives
Date: 8/8/2007
SAN DIEGO, CA — SEMDirector, Inc., the leader in search marketing automation, today announced that Keith Krach, CEO of 3 Points LLC and co-founder, former chairman and CEO of Ariba, has joined the company’s Executive Advisory Board. With the addition of Krach, the Executive Advisory Board is now comprised of 10 members with a versatile range of leadership experience ranging from chief marketing officers (CMOs), chief information officers (CIOs) and global advertising agency executives. The Board was formed to provide industry insight and recommendations to SEMDirector, as the company continues to lead the industry in search marketing software automation solutions for Fortune 500 clients.
“Keith Krach’s expertise in building one of the premier enterprise software brands is extremely valuable to SEMDirector and its Fortune 500 customers,” said Russ Mann, chief executive officer at SEMDirector. “Keith’s insight into enterprise-class software development and delivery and his experience in expanding start-up companies will help fuel SEMDirector’s product innovation and the value we deliver to our customers.”
Krach co-founded Ariba, Inc., the leading provider of spend management solutions for the entire purchasing life cycle, where he served as CEO and chairman. Under Krach’s leadership, Ariba’s revenues increased to $500 million per year for the first five years and soon the company became the dominant global player in the B2B e-commerce industry. In 1998, Red Herring magazine named Krach one of the top 10 entrepreneurs and Ariba as the best managed privately-held high tech company. In 2000, Krach was featured in Forbes’ Top 10 Tech Execs along with influential business leaders Tom Siebel of Siebel Systems and Larry Ellison of Oracle. Also, in honor of his accomplishments in e-business, Ernst & Young named Krach the 2000 National Entrepreneur of the Year, the same year he was honored at the World Economic Forum in Davos, Switzerland, with the Technology Pioneer Award. Prior to Ariba, Krach spent 10 years with General Motors, where he became the company’s youngest vice president.
“The opportunity of interactive marketing, specifically with respect to search, for large advertisers is compelling and SEMDirector is in a strong position to enable large advertisers to take full advantage of this medium,” said Keith Krach. “In my new role as an Advisory Board member I look forward to supporting SEMDirector’s efforts in the development of enterprise-scale search marketing automation solutions for global brands today and in the future.”
SEMDirector’s Executive Advisory Board meets quarterly to discuss such topics as changing trends in the advertising industry and the company’s current corporate strategy, value proposition, agency relationships and managing advertising within large organizations. Board members are selectively invited based on their experience in Fortune 500 marketing organizations, advertising agencies and leading Internet and software companies.
 |
|
 |
Digg This! |
About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.