comScore and SEMDirector Announce Joint Marketing Initiative
Joint marketing initiative to provide large search advertisers with new market and competitive
analysis solutions.
Date: 6/17/2007
SEARCHNOMICS (SANTA CLARA) and SAN DIEGO, CA – SEMDirector, the leader in search marketing automation solutions for the Fortune 500, and comScore, a leader in measuring the digital world, announced today a joint marketing initiative to provide a new set of analytic solutions for managing large paid and organic search advertising programs. Under this initiative, SEMDirector, will be able to leverage comScore’s qSearch data stream, used to objectively quantify actual search activity, and deliver comprehensive competitive analysis to the global search advertising market. Specifically, SEMDirector intends to use comScore’s qSearch data to enhance the SEMDirector™: Marketing Action Platform to provide a “share of voice” solution. This solution will allow search advertisers to go beyond traditional measures of competitive presence, which look only at total search traffic, by measuring their share of clicks and impressions on all of the major search engines compared to those of their competitors.
“SEMDirector’s innovative, software-based delivery platform for managing large scale paid and organic search campaigns is a great complement to the deep understanding comScore has amassed on the trends and performance of search marketing globally,” said James Lamberti, SVP at comScore. “Through SEMDirector, search advertisers can take advantage of qSearch information in the context of their day-to-day business decisions, as managed within the SEMDirector: Marketing Action Platform.”
This joint marketing initiative has several specific objectives:
- comScore and SEMDirector are able to co-sell each other’s solutions to their respective large and growing F500 customer bases.
- SEMDirector is well positioned to leverage comScore qSearch data for its Marketing Action Platform solutions – SEMDirector™: Paid Insight, SEMDirector™: Organic Insight and SEMDirector™: Competitive Insight – specifically, to develop and deliver “share of voice” analysis which will allow advertisers to directly measure the share of their clicks being directed toward their sites versus specified competitor sites in a repeatable, usable way.
- SEMDirector also is leveraging the comScore data set with its clients for whom it performs direct paid search management services to improve the targeting of their media spending globally.
“The rich data available within comScore qSearch and our deep understanding of analytics and strategy in paid and organic search programs for large advertisers allow us to greatly improve the knowledge our clients can utilize to gain sustainable competitive advantage in search,“ commented Russ Mann, CEO of SEMDirector. “Our clients continue to increase their requests for these types of automated combined analyses leveraging third party data sources, to further enhance the actionability of the solutions we provide.”
SEMDirector: Marketing Action Platform automates the gathering of search engine, analytics and other sales and marketing data to provide a consistent business view of information that includes budget and purchase order allocations, customer engagement and return on ad spend (ROAS). With SEMDirector: Marketing Action Platform, the most sophisticated online marketing managers can easily tame the complex enterprise search marketing ecosystem and have on-demand access to the information that they need to make informed business decisions.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.
About comScore
comScore, Inc. is a leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transactional behavior, including online and offline purchasing behavior. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through this proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of consumer and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. For more information please visit www.comscore.com.