SEMDirector Announces All-Star Executive Advisory Board
New executive board of advisors brings together industry experts in advertising, analytics and enterprise-scale automation to leading search engine marketing automation company
Date: 6/17/2007
SEARCHNOMICS (SANTA CLARA) and SAN DIEGO, CA – SEMDirector, Inc., the leader in search marketing automation, today announced the formation of its Executive Advisory Board, comprised of nine members with a diverse range of leadership experience including chief marketing officers (CMOs), chief information officers (CIOs) and global advertising agency executives. The Advisory Board will provide industry insight and recommendations to SEMDirector and play an active role in the company’s rapid growth and advancement in the search marketing automation field.
“Fortune 500 advertisers are rapidly shifting massive portions of their marketing spend from traditional offline media to online opportunities, and the nature of the CMO’s role is moving from creative to quantifiable and accountable,” said Russ Mann, chief executive officer at SEMDirector. “The wide-ranging experience of our Advisory Board is essential in providing us with the insights on how CMOs at large companies view these changes in advertising, the operational barriers to adopting interactive media and the role of agencies in leading this change. This insight drives SEMDirector’s product and solution innovation and the value we deliver to our customers.”
SEMDirector’s Board of Advisors will meet quarterly to discuss such topics as changing trends in the advertising industry and the company’s current corporate strategy, focusing on value proposition, agency relationships and managing advertising within large organizations.
“With more than a dozen Fortune 50 clients using SEMDirector’s search marketing automation technologies after only one year of company operation, SEMDirector is quickly becoming a key player in the search marketing automation arena,” said SEMDirector Advisory Board member, Leo Kelmenson, former chairman of FCB Worldwide, a leading global advertising agency. “I am very happy to add my expertise to the table, as I am confident SEMDirector will lead the way for large marketers, which are now recognizing the importance of search engine marketing innovation.” Kelmenson previously played a leading role in FCB Worldwide’s international expansion and served on the Board of Directors of its parent company, True North Communications Inc.
The Board of Advisors consists of nine members with nearly 200 years of pooled expertise from the media, advertising and IT industries. Board members, in alphabetical order, are:
- Adam Brandenburger, an authority on the application of game theory to business strategy, is currently the J.P. Valles Professor at the Stern School of Business at New York University and previously held the MBA Class of 1958 Professorship at Harvard Business School. View Profile
- Dean Denhart is a senior technology leader in more than 18 high-growth telecom, media and technology-related companies at the large, medium and start-up level. He is currently president and COO of BlackArrow (Blackarrow.tv), a multi-platform ad management service for video. View Profile
- Mike Fawkes is the senior vice president of Hewlett-Packard's Imaging & Printing Group (IPG) Operations, leading IPG's global manufacturing, supply chain operations, worldwide planning and quality functions and also HP's worldwide Consumer Support Organization and global recycling operations. View Profile
- Anne Gordon is a 25-year news industry veteran, who for day-to-day operations of the Philadelphia Inquirer newspaper, private investment firm Dubilier & Co. as a partner. View Profile
- Leo Kelmenson is the former chairman of FCB Worldwide, a leading global advertising agency. He led the company's international expansion and development of its overall corporate strategy. He also served on the Board of Directors of its parent company, True North Communications Inc. View Profile
- Tony Kuhn is a leader in the automotive advertising sector and managing director of LAbased advertising agency Chiat Day, where he heads the Nissan account. Kuhn previously ran the GMC Trucks account for Lowe and spent 12 years at Bozell and FCB. His brand experience includes Jeep, Chrysler, Dodge and Chevrolet. View Profile
- Gary Savoy is the digital advertising competency lead for BusinessEdge Solutions, an IT consulting firm. Having spent the last 13 years at aQuantive and Google, he brings 21 years of experience in traditional and interactive advertising, including broadcast, print, directory, search marketing, rich media, video, behavioral and contextual targeting. View Profile
- Steve Sjoblad was an original member of Fallon Worldwide, one of the world's preeminent creative advertising agencies, where he guided global marketing strategy in virtually every consumer and business-to-business category, working for such industry leaders as Coca-Cola, FedEx, Northwest Airlines, Nikon and many other major brands. View Profile
- Raki Talwar is a 29-year veteran marketing branded products to consumer both in the United States and around the world, with time spent at Colgate-Palmolive, Citibank, Clorox and other major brands worldwide. View Profile
“Spending on search-related advertising is already an important part of every institution's portfolio and will only continue to grow,” said SEMDirector Advisory Board member Anne Gordon, who is a seasoned media and publishing professional and the former editor and vice president of the Philadelphia Inquirer. “SEMDirector offers all media institutions a transparent means of demonstrating to advertisers the value of the strong online content they provide readers. I am delighted to contribute to SEMDirector’s growth."
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.