SEMDirector Organic Insight Selected as American Business Awards "The Stevies" Finalist in Best New Product Category
Judges from industry leading companies recognize SEMDirector’s automated SEO audit solution for enterprises
Date: 5/16/2007
SEMDirector, Inc., the leader in search marketing automation software and services, today announced that SEMDirector™: Organic Insight has been selected as a finalist by The American Business AwardsSM, also known as The Stevie® Awards or The Stevies, in the Best New Product or Service category. More than 2,000 entries were submitted for consideration in more than 40 categories. The Best New Product or Service category yielded 25 finalists nationwide, with SEMDirector being the only San Diego-based company to be recognized. Finalists will be judged by the Awards’ Board of Distinguished Judges & Advisors, which includes some of the world’s most successful businesspeople, such as Donald Trump.
Hailed as “the business world’s own Oscars” (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. Stevie Award winners will be announced during the annual gala on Monday, June 11 at the Marriott Marquis Hotel in New York City. More than 700 executives from across the U.S. are expected to attend. The ceremonies will be videocast on the Internet and broadcast on radio, and hosted by Larry Wilmore of TV’s The Daily Show with Jon Stewart.
“Being named a Finalist in The American Business Awards is an important achievement,” said Michael Gallagher, founder and president of The Stevie Awards. “It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the finalists on their achievement and wish them well in the competition.”
Launched in January 2007 at SEMDirector’s annual event, INFLECTIONPoint, SEMDirector: Organic Insight is part of a suite of search marketing automation solutions that focus on helping large advertisers improve the effectiveness of their search marketing programs. The automated software individually audits Web pages in a complex Web site, sometimes spanning more than one million Web pages at a time. The audit covers the Web site’s technical construction, use of search terms in the language and effectiveness of the link strategy. Ultimately, the audit produces a single proprietary SEMDirector™: Audit Score, a 0 to 100 representation of the level of optimization on each page and the Web site overall, which marketers use to measure the effectiveness of the SEO process.
“We are honored that SEMDirector: Organic Insight has been recognized for its contributions to large marketers by such an esteemed organization as The American Business Awards,” said Russ Mann, CEO of SEMDirector. “We are currently witnessing our clients making tremendous strides in the effectiveness of their search marketing campaigns with remarkable results, sometimes with as much as a 150 percent increase in unique visitors. We are very excited that our solution is bringing efficiency and accountability to search marketing and the advertising industry overall.”
Since becoming available in beta form in October 2006, the technology has been deployed at 12 companies in high technology, media, travel, consumer packaged goods, financial services and other industries. The technology is sold as software as a service (SaaS) and is integrated with technologies that track visitor behavior on the site, allowing marketers to track results with respect to traffic and conversions.
To view the complete list of The Stevie Awards finalists in the Best New Product or Service category, please visit http://www.stevieawards.com/pubs/awards/70_2100_13848.cfm. Additional details about The Stevies are available at www.stevieawards.com/aba.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.