SEMDirector Execs to Speak at VisualSciences (formerly WebSideStory) User Conference
DATE: 5/11/2007
WHAT: SEMDirector, Inc. to present “Leveraging Web Analytics to Optimize Search on a Global Scale” at the Visual Sciences (formerly WebSideStory) User Conference Spring ‘07
WHO: Craig Macdonald, VP of marketing, alliances and product management and Martin Laetsch, senior director of search strategy and former manager of Intel’s Worldwide Search Division
WHERE: US Grant Hotel, San Diego, Calif.
WHEN: May 16, 2007 at 1:30-2:20pm PT, Analytics-Driven Applications Track
NOTE: This event is for Visual Sciences clients and all interested press and analysts.
SEMDirector, Inc., the leader in search marketing automation, will be featured at the Visual Sciences User Conference in San Diego, Calif., presenting a topic titled: “Leveraging Web Analytics to Optimize Search on a Global Scale,” by Craig Macdonald, VP of marketing, alliances and product management and Martin Laetsch, senior director of search strategy. The event is hosted by Visual Sciences, a leading provider of real-time analytics solutions.
The Visual Sciences User Conference is a two day event where Visual Sciences customers from various organizations and industries will learn about current applications, products and services available to maximize their online and offline businesses. The Analytics-Driven Applications Track, at which SEMDirector is presenting, focuses on how users can leverage analytics data to optimize the performance of related applications. As a Visual Sciences partner, SEMDirector will share case studies and offer recommendations for improving campaign performance. The track will also feature Visual Sciences customers such as Skechers, Palm and AT&T discussing their experiences and sharing best practices.
About Craig Macdonald, VP of marketing, alliances and product management, SEMDirector
- Seasoned industry veteran with previous senior positions at Hewlett Packard’s OpenView division, Peregrine Systems, Inc. and Fair Isaac Company.
- Former research analyst at META Group (acquired by Gartner Inc.), Greenwich Associates and World Research Advisory.
- Regular speaker at industry events such as this month’s Red Herring Spring and MediaPost‘s Search Insider Summit.
About Martin Laetsch, senior director of search strategy, SEMDirector
- Over a decade of search expertise based on his efforts as the former manager of Intel’s Worldwide Search Division.
- Board of Advisors with the Search Engine Marketing Professional Organization (SEMPO) and founding member of the Google Technology Leadership Council
- Regular speaker at industry events, including last month’s Search Engine Strategies NY
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.