SEMDirector's Craig Macdonald to Speak on Future of Search at Red Herring 2007 and MediaPost's Search Insider Summit
Search Industry Expert, Former Industry Analyst to Address Trends in Search Engine Marketing
and Mobile Search
Date: 5/1/2007
SAN DIEGO — SEMDirector, the leader in search marketing automation software and services, today announced that Craig Macdonald, vice president of marketing, alliances and product management, will be presenting on expert panels at Red Herring Spring 2007 in Monterey, Calif. and MediaPost‘s Search Insider Summit in Bonita Springs, Fla., both held early this May.
“We are honored to have an opportunity to share our expertise and understanding of the search engine marketing space at these prestigious events,” said Russ Mann, CEO of SEMDirector. “The search industry is at an inflection point and SEMDirector has assembled a team of leading industry experts, such as Craig Macdonald, to offer thought leadership and remain on the forefront of this market.”
At Red Herring Spring 2007: 10 Years of Innovation and Disruption, Macdonald will be speaking on the “Search Marketing 2.0” panel, which will address hot topics in search engine marketing and the current transformation of communication strategy. Topics will include: search technologies, biggest search-related mistakes in advertising, local search and “pay-per-call.” The panel consists of five speakers from various aspects of the search marketing industry and will take place at the Hyatt Regency Hotel in Monterey, Calif., on Thursday, May 3, 4:30-5:15pm at RT11, Room A.
Macdonald will also be presenting at MediaPost’s Search Insider Summit in the “Mobile Search: Advertisers on the Go” breakout session. The session will cover mobile search opportunities for advertisers, adapting SEM strategy for the small screen, tactical steps involved in planning mobile search campaigns and differences between traditional and mobile search technologies. The session will feature three industry experts and will take place at the Hyatt Regency Coconut Point Resort & Spa on Tuesday, May 8 at 11:15am in Bonita Springs, Fla.
A seasoned industry veteran, Macdonald has an impressive track record of leading, innovating and managing strategic business initiatives in the technology industry. Prior to SEMDirector, he served as director of product management with Hewlett Packard’s OpenView division as well as vice president of analytic tools at Fair Isaac Company where he was responsible for all product management activities for its analytic product lines. Macdonald devoted the earlier part of his career to market research in such positions as director of international operations at META Group (acquired by Gartner Inc.), senior research analyst at Greenwich Associates and president and research director of World Research Advisory.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.