SEMDirector's Martin Laetsch to Present at Search Engine Strategies (SES) New York 2007
Date: 4/4/2007
SAN DIEGO, CA — SEMDirector, Inc., the leader in search marketing automation, today announced that Martin Laetsch, SEMDirector’s senior director of search strategy, will be participating in the Search Engine Strategies Conference and Expo 2007 as a speaker on a panel titled, “Benchmarking an SEM Campaign.” Other panel participants include Mike Moran, distinguished engineer and manager of site architecture at IBM, and Cam Balzer, director of search strategy at Performics, Inc. This session looks at techniques and ideas for establishing benchmarks in the rapidly evolving space of search engine marketing.
WHO: Martin Laetsch, Senior Director of Search Strategy, SEMDirector, Inc.
WHAT: SEMDirector’s Martin Laetsch is speaking on a panel of industry experts at Search Engine Strategies (SES) New York titled, “Benchmarking an SEM Campaign.”
WHERE: Search Engine Strategies Conference and Expo 2007, Hilton - New York, New York NY
WHEN: Tuesday, April 10, 2007 2:00pm – 3:30 pm
Martin Laetsch’s background:
- Over a decade of search expertise based on his efforts as the former manager of Intel’s Worldwide Search Division
- Board of Advisors with the Search Engine Marketing Professional Organization (SEMPO)
- Founding member of the Google Technology Leadership Council
- Regular speaker at Search Engine Strategies and other industry events and is frequently quoted as a search marketing expert in such publications as The New York Times and Wall Street Journal.
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About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages.
Headquartered in San Diego, SEMDirector’s growing customer list includes some of the world’s best known brands in high tech manufacturing, electronics, media & publishing and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858.397.1500.