Covario Announces Universal Search Support Within Latest Release of Covario Organic Search Insight
Among Other Major Enhancements, New Functionality Increases Large Advertisers' Ability to Dominate Text and Image-based Search Engine Results Pages
Date: 3/18/2008
San Diego , CA Covario Inc., (formerly SEMDirector, Inc.),the leader in interactive marketing analytics, today announced the availability of the latest release of Covario™ Organic Search Insight, an enterprise software solution that helps large organizations automate compliance with SEO best practices and monetize their investment in search engine marketing. This latest version includes major product enhancements such as support for Universal Search, results-based prioritization of SEO remediations and extensive trending and analysis of key terms that drive traffic and conversions on large, global Web sites.
Universal Search is a new way in which search engines are presenting information to consumers by showing text results, as well as image and video results. According to Pete Dudchenko, product manager at Covario, “Advertisers must ensure their Web sites are structured to address this increasing specificity in search engine results.” Dudchenko added, “This new version of Covario Organic Search Insight goes beyond traditional SEO best practices for text search to help our large advertiser clients maintain a strong presence on the search engines as more sources are blended and listings become even more sophisticated.”
In addition to Universal Search support, Covario Organic Search Insight includes a significant enhancement to its core functionality — priority weighting for SEO remediation. Based on the automated audit and analysis of a Web site’s adherence to SEO best practices, Organic Search Insight delivers specific recommendations to help large advertisers improve search rankings for their most important keywords. With this new feature, each audit weakness that is identified is displayed with the associated priority and can be accessed within the system at both the site- and page-level audit. As a result, the corporate search manager can determine which recommendations should be employed first for the most impact. These recommendations are prioritized based on proprietary research by Covario on how the search engines react to the changes recommended by the solution.
“Our client base encompasses some of the largest advertisers and best known brands in the world. They have extensive Web properties and infrastructures which can make even minor changes extremely time- and resource-intensive,” said Craig Macdonald, vice president of product management and marketing at Covario. “With more than 300 brands currently using Organic Search Insight, we have been able to identify and categorize the relative impact to search rankings for each of the SEO best practices maintained in our software knowledgebase. By delivering this information to our clients, they can make more informed decisions regarding which recommendations will have the most impact.”
Covario’s Organic Search Insight has been recognized by a number of organizations such as The American Business Awards (“The Stevies”) and the Technology Industry Awards. Most recently Organic Search Insight won 1to1 Magazine’s Impact Awards for New Media and DMReview’s Innovative Solution Awards for its work with Proctor & Gamble.
To find out more about Covario Organic Search Insight, please visit http://www.covario.com/products_OI.shtml.
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About Covario, Inc.
Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages.
Headquartered in San Diego, Covario’s growing customer list includes some of the world’s best known brands in high tech manufacturing, financial services, electronics, media & publishing and consumer packaged goods, such as Intel, Procter & Gamble, Hewlett-Packard, Lenovo and AIG/AIU among others.
For more information on the Covario call 858. 397.1500